Global Brand & Campaign Strategy Manager

The Global Brand & Campaign Strategy Manager is responsible for defining and stewarding Orascoptic’s brand voice, narrative architecture, and global campaign strategy to strengthen brand equity and drive demand. In addition, the role governs brand voice, organic social strategy, influencer alignment, and community engagement standards to ensure consistent and high-quality brand experience. Provides strategic ownership of Orascoptic’s brand voice, messaging hierarchy, and positioning evolution across all global markets.Architects clear, compelling narrative frameworks for product launches, campaigns, and key business initiatives.Ensures consistent articulation of value propositions, differentiation, and storytelling across all channels and touchpoints.Leads the evolution of brand positioning to reflect market dynamics, competitive landscape, and growth strategy. Approves messaging direction, narrative hierarchy, and campaign concepts to ensure alignment with brand strategy.Holds authority to challenge and reject creative that does not meet brand or strategic standards.Defines guidelines for public versus private engagement in community interactions.Ensures all outward-facing communications meet brand, regulatory, and quality expectations. Exceptional storytelling and messaging capabilities, with the ability to translate strategy into compelling narratives.Strong strategic thinking combined with disciplined execution focus.Ability to evaluate and elevate creative concepts to ensure alignment with brand standards.Deep understanding of social media, community engagement, and influencer dynamics.Strong judgment in managing brand risk, public communication, and escalation scenarios.Excellent collaboration and communication skills, with the ability to influence at all levels of the organization.High standards for quality, consistency, and clarity in all brand and campaign outputs.Ability to operate in a fast-paced environment while maintaining strategic focus and execution discipline.