Check Point Software Technologies has been honored by Time Magazine as one of the World’s Best Companies for 2024. We've also earned a spot on the Forbes list of the World’s Best Places to Work for five consecutive years (2020-2024) and recognized as one of the World’s Top Female-Friendly Companies. If you're passionate about making the world a safer place and want to be part of an award-winning company culture, we invite you to join us Key Responsibilities • Develop integrated global campaigns to drive Check Point demand generation across targeted audiences maximizing the generation of sales opportunities delivered against the budget we have • Work with the “messaging house” coming from product marketing to architect the paid media campaigns along the customer decision journey, including their messaging sequences, target audiences, and expected outcomes at each stage • Select, leverage, and orchestrate the entire marketing toolkit – paid media, owned and earned media, thought leadership, and all forms of content • Put together a comprehensive annual and quarterly campaign plan, monitor its execution, and tweak and optimize in-flight to maximize results • Plan, optimize, and monitor the execution of the campaign budget across all geographies and customer segments • Ensure campaign plans are detailed and comprehensive, and cover all elements required for effective and efficient execution • Communicate the plan effectively across a wide set of stakeholders, across the company’s marketing and sales organization, and get excitement and buy-in • Work closely with our product marketers to understand the release schedule, and communicate need for content based on demands from the field • Work closely with our agile marketing/ sprint masters to plan the quarterly sprints needed for the smooth execution of the campaign • Stay on top of the latest and greatest cross-industry best practice in campaign management, and help ensure Check Point’s campaigns are on the cutting edge In addition to the base compensation, certain roles are eligible for additional compensation, including an annual bonus or sales incentive based on revenue or utilization, depending on the terms of the plan and the employee’s role.
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