• *About the Role**Uber has revolutionized the way the world moves-powering the culture of now with the tap of a button.Before Uber, people planned ahead-booking taxis in advance, calling ahead for deliveries, and making arrangements to meet their needs. Our platform delivers real-time engagement, ensuring ads align seamlessly with consumers' needs in the moment-whether they're craving a meal, stocking up on essentials, or heading to their next destination.We're looking for an experienced Marketing Leader to own and accelerate the growth of Uber Advertising, a strategic priority for the company.In this high-impact role, you will be responsible for the full scope of marketing, from setting the brand vision to driving growth across the entire funnel **What You'll Do**- Develop and execute a holistic brand strategy for Uber Advertising and its various sub-brands/products/platforms, aligning with overall business objectives and market trends.- Work with measurement science to conduct in-depth market research, competitive analysis, and audience segmentation to identify brand opportunities and challenges.- Develop and drive the end-to-end marketing strategy, from brand-building to growth initiatives.- Create a clear framework to measure marketing's contribution to the business including brand studies and demand metrics.- Lead the planning, development, and execution of integrated marketing campaigns to launch new content, promote existing properties, and enhance brand visibility.- Collaborate closely with content development, production, sales, and PR teams to ensure brand consistency and maximize impact across all touchpoints.- Identify and manage external agencies and vendors as needed for creative development, media buying, or specialized marketing initiatives.- Identify the right talent to deliver against your goals, and lead and develop an impactful team of marketing professionals.- Serve as a visionary leader, driving a customer-first mindset to evangelize the Uber Advertising brand and its value proposition to senior stakeholders, key industry influencers, and internal teams across the organization. MBA preferred.- 10+ years of progressive experience in brand management, marketing, or a related role, with a significant portion of that experience in the media, entertainment, or digital content industry.- Proven track record of developing and executing successful brand strategies and integrated marketing campaigns.- Deep understanding of the media landscape, including traditional, digital, and emerging platforms.- Strong analytical skills with the ability to interpret market research, consumer data, and brand performance metrics.- Excellent written and verbal communication, presentation, and interpersonal skills.- Demonstrated ability to manage multiple projects simultaneously, prioritize effectively, and meet deadlines in a fast-paced environment.- Highly creative with an eye for design and a passion for storytelling.- Proficiency in marketing analytics tools, CRM systems, and project management software.- Experience managing agency relationships and external vendors. What moves us, moves the world - let's move it forward, together.Uber is proud to be an Equal Opportunity employer.
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