About the RoleUber has revolutionized the way the world moves-powering the culture of now with the tap of a button.Before Uber, people planned ahead-booking taxis in advance, calling ahead for deliveries, and making arrangements to meet their needs. Our platform delivers real-time engagement, ensuring ads align seamlessly with consumers' needs in the moment-whether they're craving a meal, stocking up on essentials, or heading to their next destination.We're looking for an experienced Marketing Leader to own and accelerate the growth of Uber Advertising, a strategic priority for the company.In this high-impact role, you will be responsible for the full scope of marketing, from setting the brand vision to driving growth across the entire funnel. The ideal candidate is passionate about media and has a proven track record of building and leading high-performing teams, and collaborating cross-functionally to strategize and execute with excellence.What You'll DoDevelop and execute a holistic brand strategy for Uber Advertising and its various sub-brands/products/platforms, aligning with overall business objectives and market trends.Work with measurement science to conduct in-depth market research, competitive analysis, and audience segmentation to identify brand opportunities and challenges.Develop and drive the end-to-end marketing strategy, from brand-building to growth initiatives.Create a clear framework to measure marketing's contribution to the business including brand studies and demand metrics.Lead the planning, development, and execution of integrated marketing campaigns to launch new content, promote existing properties, and enhance brand visibility.Collaborate closely with content development, production, sales, and PR teams to ensure brand consistency and maximize impact across all touchpoints.Identify and manage external agencies and vendors as needed for creative development, media buying, or specialized marketing initiatives.Identify the right talent to deliver against your goals, and lead and develop an impactful team of marketing professionals.Serve as a visionary leader, driving a customer-first mindset to evangelize the Uber Advertising brand and its value proposition to senior stakeholders, key industry influencers, and internal teams across the organization.Basic QualificationsBachelor's degree in Marketing, Communications, Business Administration, or a related field. What moves us, moves the world - let's move it forward, together.Uber is proud to be an Equal Opportunity employer. Unless formally approved to work fully remotely, Uber expects employees to spend at least half of their work time in their assigned office.
Create an account to see the full posting, access our search engine, and more.You're just 60 seconds away from your new Creativeloft account.