Global Marketing Executive, Threads

Summary:

Meta is seeking a dynamic and experienced Marketing Leader who is passionate about creating impactful global brands. In this pivotal role, you will serve as the CMO of Threads, spearheading Brand and Product Marketing to drive brand strategy and engagement across the marketing funnel. You will be instrumental in strategizing and executing initiatives aimed at growing Threads's community of users, both current and potential, on a global scale.

The ideal candidate is someone with a strong background in consumer marketing and product development, adept at forging cross-functional partnerships with product and business teams. You will have a proven track record in managing multi-channel campaigns for globally recognized brands within the consumer tech or CPG industries. With a rigorous analytical mindset, you will leverage your understanding of market dynamics and brand/product knowledge to create effective marketing strategies that yield measurable ROI.

At Meta, we value a fast-paced and innovative approach. We're looking for someone who is tenacious, creative, and analytical — able to connect business, product, and brand strategies to deliver inspiring insights that fuel exceptional creativity. You will be skilled in building influence and driving alignment across diverse stakeholders, while fostering a supportive and empowering team environment.

Responsibilities:
• Lead the strategic vision and execution of Threads's global marketing programs.
• Influence product strategy and direction based on insights and testing while creating effective go-to-market strategies for new advertising experiences.
• Grow and manage a talented team of brand and product marketers.
• Define and oversee the comprehensive outbound marketing strategy, including segmentation, targeting, media planning, and integration with PR and performance marketing.
• Collaborate with a variety of cross-functional teams to deliver outstanding marketing campaigns and product launches.
• Create and support integrated marketing communications that deliver a cohesive message across digital, social, and traditional channels.
• Monitor and analyze campaign performance, providing data-driven insights for optimization and identifying new opportunities.
• Design marketing efforts grounded in sound hypotheses aimed at meeting clear success metrics through a test-and-learn approach.
• Partner with creative teams and agencies to translate strategy into compelling creative executions.
• Conduct market assessments and represent user feedback internally to guide product decisions.
• Build collaborative relationships with internal and external teams to align on brand objectives and establish a clear roadmap.
• Foster an inclusive culture that values diverse perspectives and backgrounds within the organization.

Minimum Qualifications:
• 12+ years of experience in brand and product marketing within global-scale companies.
• 8+ years of experience in team leadership or management.
• A proven ability to create global strategies and deliver impactful communications and campaigns.
• Demonstrated ability to utilize data to inform strategy, develop effective go-to-market approaches, and achieve business outcomes.
• Experience in building mass-market consumer-centric brands.
• Proficient in executing large-scale integrated marketing campaigns, both digital and traditional, with a focus on brand-building and customer acquisition.
• Skilled in collaborating with external partners, agencies, and managing relationships with senior leadership.
• Adept at working with cross-functional teams, including product management and analytics, to drive results.
• Experience in leveraging consumer research and data to develop actionable marketing insights.
• Able to manage multiple campaigns or product launch GTMs simultaneously, ensuring high-impact results.

Preferred Qualifications:
• Experience leading consumer marketing strategies for large-scale technology brands.
• Thrives in self-starter, fast-paced, and evolving environments.
• Bachelor's Degree.

Public Compensation:

$232,000/year to $296,000/year + bonus + equity + benefits

Industry: Internet

Equal Opportunity:

Meta is dedicated to being an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based on race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other legally protected characteristics. We also consider qualified applicants with criminal histories, in accordance with applicable laws. Meta participates in the E-Verify program in certain locations as required by law. Please note that Meta may utilize artificial intelligence and machine learning technologies in its recruitment process.

Meta is committed to providing reasonable accommodations for candidates with disabilities throughout the recruitment process. If you require assistance or accommodations due to a disability, please let us know.