Global Marketing Lead

Anderson-Negele is excited to welcome a Global Marketing Lead to drive our marketing strategy and execution. This key role will be instrumental in propelling commercial growth, enhancing brand positioning, and generating demand across diverse industries and global markets. As the Global Marketing Lead, you will transform customer insights, product priorities, and market opportunities into impactful marketing programs that yield measurable business results.

Working in close partnership with Product Management, Sales, and Digital teams, you will ensure strategies align with company objectives and customer needs. This position is perfect for a dynamic leader who enjoys engaging in hands-on building, optimizing, executing, and shaping how marketing contributes to scalable, data-driven growth.

Key Responsibilities:

Lead and Develop a Global Team: Manage and nurture a team of 3 global marketing professionals. Set clear priorities that align with commercial goals and growth initiatives. Mentor the team on digital execution and foster an ownership mindset.Marketing Strategy & Commercial Alignment: Develop and implement a global marketing strategy aligned with growth targets, new product introduction (NPI) priorities, and strategic accounts. Create consistency in messaging and prioritization across Product, Sales, and Marketing.Campaigns, Content & Brand Execution: Oversee campaigns and communications across multiple channels, including web, email, collateral, and events. Manage trade shows, account-based marketing (ABM) programs, and sales enablement, while ensuring consistent brand positioning.Marketing Operations & Performance: Own marketing systems and reporting, tracking key performance indicators (KPIs) such as marketing qualified leads (MQLs), conversion rates, and campaign ROI. Manage budget, vendors, and partner relationships, and drive the adoption of modern marketing technologies.Demand Generation & Digital Marketing: Lead the demand generation initiatives incorporating campaigns, webinars, and digital advertising. Focus on optimizing ROI through performance marketing strategies.What a successful candidate brings to the table:

Strong commercial mindset linking marketing to revenue impact.Highly data-driven and analytical, with a focus on measurable outcomes.Experience in demand generation and digital transformation in B2B environments.A collaborative spirit with outstanding cross-functional teamwork skills.Ability to thrive in fast-paced environments with a bias for action.Required Experience: Undergraduate degree and 7+ years in B2B marketing, preferably within industrial sectors. Proven success in hands-on demand generation, leading small teams, and leveraging CRM and marketing automation tools.

Travel: Willingness to travel as needed for customer events, team meetings, and trade shows.

This position offers a competitive salary range of $91,700.00 to $170,100.00, along with eligibility for bonuses as part of the comprehensive compensation package.

Join us at Anderson-Negele, where our mission is to provide top-notch hygienic instrumentation solutions for food, beverage, and life sciences processors. We have manufacturing facilities in the US and Germany, with sales and service offices worldwide.

We are an Equal Opportunity Employer and welcome applications from all qualified applicants. Individuals requiring reasonable accommodations due to disabilities during the employment application process may contact us at [email protected].