Global Marketing Platform Lead

• A ttribute & taxonomy governance : implement taxonomy and proper tagging to measure asset traceability.Overseeing system governance to ensure tools are adopted and implemented responsibly • Maintain Marketing Capability : embed core processes withinthe GM Marketing Way (Way2Grow) framework • Universal Process Development & Improvement : campaign development process,customer journey,channel activation placemats, global brand planning, activation & optimization • Agentic AI Platform: lead business requirements for AI briefing agent • S print plan ning : connective tissue betweenbusiness,productand engineering todetermineuser needs and UAT testing • Training & platform a doption : socialization, rollout and change managementacrossglobal marketing, agencypartnersand key business stakeholders • Agent integration: connect strategy agents acrosshundreds of agentic AIplatform agents • M easurement F ramework : determinesuccessful tool adoption,governanceand taxonomy adherence. • Demonstrated ability to manage projects with multiple moving parts acrossdepartments andregions. • The salary range for this role is $105,600 - $140,700. Do not apply for this role if you will need GM immigration sponsorship now or in the future. Join us to help lead the change that will make our world better, safer and more equitable for all by becoming a member of GM’s Talent Community (beamery.com) (https://flows.beamery.com/generalmotors/talcom) .