Global Marketing Strategy Lead

Only on W2 No C2C

Contract Duration: 12 months contract

Location: Beaverton, OR

Lead, Marketplace Strategy (Global)

Role Overview

The Lead of Marketplace Strategy is responsible for shaping and driving the end-to-end marketplace strategy for Client Brand across both wholesale and Direct channels. This role sits at the intersection of product, consumer, and distribution-defining how and where the brand shows up to maximize growth, elevate brand distinction, and create a seamless, differentiated consumer experience globally.This leader will translate brand vision into actionable marketplace strategies, establish clear roles for each channel, and drive alignment across global and geo teams to ensure disciplined,consistent execution.

Key Responsibilities:

Define the Marketplace Strategy

Lead the development of a holistic marketplace strategy across wholesale and DirectDefine the role of each channel (monobrand, Client Direct, wholesale partners) in service of brand and business objectivesEstablish clear guardrails on distribution, assortment segmentation, and channel differentiationTranslate brand priorities into marketplace actions that drive both growth and brand equity

Drive Channel Segmentation & Role Clarity

Build and operationalize channel strategies across key wholesale accounts and Direct formatsDefine "what goes where” across product, storytelling, and experiencesCreate decision frameworks that reduce overlap and internal competition across channelsPartner with merchandising and planning to align assortment, OTB, and lifecycle strategies

Orchestrate Cross-Functional Alignment

Serve as the connective tissue across merchandising, marketing, retail, digital, and geo teamsDrive alignment on marketplace priorities, trade-offs, and execution plansLead cross-functional forums and rituals to ensure clarity, accountability, and speedInfluence senior stakeholders to make decisions that balance brand and commercial outcomes

Translate Strategy into Execution

Turn strategic direction into clear frameworks, tools, and playbooks for global and geo teamsDevelop channel guardrails across product, services, environment, and storytellingEnsure strategies are scalable, actionable, and grounded in marketplace realitiesPartner with geos to adapt global strategy with local relevance while maintaining brand consistency

Monitor Performance & Optimize

Define KPIs to measure marketplace health across channels (brand, consumer, and financial metrics)Analyze performance and identify opportunities to optimize distribution, segmentation, and channel rolesLead continuous refinement of strategy based on insights and marketplace dynamics

Leadership Expectations:

Operate with enterprise mindset-balancing brand, consumer, and commercial prioritiesLead through influence across a highly matrixed organizationBring clarity to ambiguity and drive disciplined decision-makingElevate the thinking of teams through structured frameworks and sharp storytellingModel a high standard of accountability, collaboration, and pace

Qualifications:

8+ years of experience in strategy, marketplace, merchandising, or general managementDeep understanding of multi-channel retail and wholesale ecosystemsProven ability to define and operationalize strategy at scaleStrong analytical and structured thinking skillsExceptional communication and storytelling ability for senior audiencesExperience working in a global, matrixed organization