Global Marketing Strategy Lead

The Lead of Marketplace Strategy is responsible for shaping and driving the end-to-end marketplace strategy for Client Brand across both wholesale and Direct channels. This role sits at the intersection of product, consumer, and distribution-defining how and where the brand shows up to maximize growth, elevate brand distinction, and create a seamless, differentiated consumer experience globally.This leader will translate brand vision into actionable marketplace strategies, establish clear roles for each channel, and drive alignment across global and geo teams to ensure disciplined,consistent execution. Lead the development of a holistic marketplace strategy across wholesale and DirectDefine the role of each channel (monobrand, Client Direct, wholesale partners) in service of brand and business objectivesEstablish clear guardrails on distribution, assortment segmentation, and channel differentiationTranslate brand priorities into marketplace actions that drive both growth and brand equity Serve as the connective tissue across merchandising, marketing, retail, digital, and geo teamsDrive alignment on marketplace priorities, trade-offs, and execution plansLead cross-functional forums and rituals to ensure clarity, accountability, and speedInfluence senior stakeholders to make decisions that balance brand and commercial outcomes Define KPIs to measure marketplace health across channels (brand, consumer, and financial metrics)Analyze performance and identify opportunities to optimize distribution, segmentation, and channel rolesLead continuous refinement of strategy based on insights and marketplace dynamics

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