Global Performance Marketing Specialist

As the Global Performance Marketing Specialist, you will play a key part in elevating the performance of paid media across regions, shaping ad strategy, optimizing audience segmentation, championing measurement and delivering actionable insights that support brand preference, campaign effectiveness and OneASICS member growth. Accelerate Paid Campaign Performance & Strategic Activation: • Advance global paid media strategy and drive global paid activation with brand lift studies in partnership with regional and category marketing teams • Lead always-on boosting strategy for organic social content (Instagram & TikTok) leveraging data-driven insights to optimize video engagement and overall content performance • Implement A/B testing and creative performance insights for paid advertising to drive ongoing media optimization • Partner with media vendors and platform reps (Meta, TikTok, Google) to pilot new ad formats, stay ahead of platform changes, and integrate best practices • Work regularly with paid advertising vendors to brief, optimize and report on paid activation campaign results as well as onboarding new vendors as needed Champion Paid Channel Innovation: • Compile global ad trends and competitor creative analysis to inspire differentiation and inform global marketing campaign strategy and creative execution • Support and share media creative best practices with global and regional creative teams ensuring fit-for-platform execution across Meta, TikTok and YouTube • Collaborate with internal partners and GenAI vendor to drive process for creative automation and personalization in paid advertising campaigns globally • Use competitor analysis tool to understand paid competitive landscape, report on key trends in quarterly business review and ad-hoc as needed • Other Duties and Responsibilities as Directed Become a part of the ADI community: We don’t just accept difference - we celebrate it, support it, and thrive on it for our employees, our products, and our community benefit.