Global Product Strategy & GTM, Performance Ads

We are looking to bring on an experienced Product Marketing Manager who will lead product strategy and go-to-market planning for our performance advertising products. The person in this role will drive the end-to-end lifecycle of products from understanding customer needs, partnering with Product Managers and Engineers to support product planning and build phase as well as go-to-market planning and execution to launch products globally to reach all of our TikTok app marketers. Responsibilities: Lead product and engineering teams to more deeply understand and build empathy for our global customers through market research, data, customer insights and stories. Minimum Qualifications: BA/BS degree 5+ years of product strategy experience in performance ads Prior experience working on Performance Ads and with Product and Engineering teams Comfort with ambiguity and using a data-driven approach to establish strategy and priorities Experience launching products globally and core product marketing skills in product positioning, messaging, naming and GTM planning Ability to manage multiple products and markets and have a good sense of prioritization to drive the highest impact in the role (partnered with product management and/or engineering to represent market requirements) Experience operating in a fast-paced environment and flexibility to work across multiple time-zones Self-motivated to set a high bar for success and excellence in the role Preferred Qualifications: MBA or equivalent advanced degree Experience building and launching advertising solutions for marketers either at an ad network, platform or as a media buyer on ad platforms Experience with 0-1 product - shaping product strategy, testing in market, defining GTM plan, establishing plan for scaling