Oct. 31, 2026

GM, Digital Publishing & Advertising

Ruby Growth Labs, LLC San Antonio, Texas $120,000–$190,000 a year

You run an audience business like it's your own. Grow the audience, design the app they come back to every day, and turn that attention into advertising revenue, with a team of people and agents.Why this role existsWe stopped writing code by hand. A working version of an app now takes days, not months. What hasn't sped up is the time it takes a real customer to try something and tell you the truth about it.So the bottleneck moved from technical to human. Shipping fast is no longer an advantage if you don't know what's worth shipping. We wrote that down as Delivering Clarity ,and it's how we build companies with founders.Today our founder does this job on every product we run. We're hiring someone to do it instead. Not a product manager who writes tickets. Not an engineer who waits for a spec. A general manager who can sit across from a CEO, decide what to build, and then build something beautiful.The business you'll runConsumer apps and content products that make money from attention. Millions of sessions, an ad stack that has to earn without wrecking the experience, and a subscription tier on top for the people who want it.Audience. Grow monthly and daily actives through ASO, paid acquisition, content, and the retention loops that bring people back tomorrow.Advertising. Own the ad stack: formats, placements, mediation, header bidding, eCPM, fill rate, and ad load. Find the balance between yield and an app people still like.Subscriptions. Design the premium and ad-free tiers, and the paywall that sells them without starving the ad business.Advertisers and partners. The demand side. The relationships that bring budgets, and the reporting that keeps them.The product. The app itself. Beautiful, fast, and built so the ads and the experience are designed together, not bolted on.The number you're hired to move: advertising revenue per daily active user, and the size of the audience it's earned from.What you'll doDesign great apps in record time. Web and mobile, built on Rails, Swift, and Kotlin. Beautiful enough that people notice, solid enough to hold up in production and the app stores.Design for the person using it. Every screen, every tap, every empty state. The experience is yours. If it feels wrong, you fix it.Deliver customer value every day. Not at the end of a sprint. Something a customer can use, every day, that answers something they said.Lead a team of people and agents. Sales, marketing, mobile, backend, database, and AI. Some of your team are people. Some are agents. You give both a clear brief and hold both to the result.Keep the CEO and the investors aligned on how digital products get built now. You're the person in the room who knows, and can say so.Deliver clarity for our customers. Every cycle ends with a decision about what to build next, backed by what a customer said and did.Who you areYou design beautiful apps. You have taste, you have opinions about how a mobile app should look and work, and you can show us apps you've designed and shipped.You build. Deep enough in Rails and native iOS and Android to make things other teams say can't be done in the time. With Claude Code, Cursor, or whatever gets a working version into a customer's hands fastest.You’re business focused. You understand how a company makes money, across more than one industry, and you build toward that number.You understand funnels and sales pipelines. You’ve managed one, found where it was leaking, and moved conversion. You know which lever to pull and when.You can go toe to toe with a CEO. And an investor. You hold your ground on how products get built, and you keep them aligned without losing them.You manage agents and projects, not just code. You’ve run work across sales, marketing, mobile,…

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