Google Ads

The role of Paid Advertising Manager involves overseeing client accounts on Google Ads and Bing Ads, tracking progress, communicating with clients, and maintaining detailed records. Key responsibilities include managing PPC accounts, monitoring bids and budget caps, updating keyword lists and campaign strategies, and optimizing client ROI through conversion metrics. Additional tasks include suggesting creative copy, managing display network placements, developing new campaign strategies, producing and understanding client reports, and collaborating with the team to achieve client goals. • Update keyword lists and manage campaign strategies. • Produce and understand client reports, keeping up with PPC industry trends.

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