About the Role We're seeking a Google Ads & SEO Specialist who is well-rounded, detail-oriented, and comfortable wearing multiple digital hats. This position is ideal for someone who thrives in a dynamic environment, enjoys both the creative and analytical sides of marketing, and has strong client communication skills. Key Responsibilities • Paid Media Management: Plan, execute, and optimize campaigns on Google Ads and paid social platforms (Meta, LinkedIn, etc.) • Campaign Execution: Manage Google Ads campaigns focused on both lead generation and ecommerce, including Shopping Ads • Digital Asset Management: Comfortable with Google Merchant Center and resolving related feed issues • Performance Analysis: Monitor performance metrics and develop strategies for continuous improvement • Organic & Social Media: Create and schedule engaging organic social content across platforms • Email Marketing: Develop and execute email campaigns (using platforms like Klaviyo or Mailchimp) • SEO & Content Creation: Write SEO-optimized blog posts and website content, perform keyword research, meta tag updates, and technical SEO audits • Client Communication: Serve as a point of contact for assigned accounts, prepare reports, lead client calls, and ensure strategic alignment
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