Role Overview:
Support Resilience Inc.’s mission by managing and optimizing Google Ads campaigns to promote our evidence-based Social-Emotional Learning (SEL) programs. This role focuses on increasing awareness, engagement, and program adoption through effective paid media strategies.
Key Responsibilities:
Plan, build, and optimize Google Ads campaigns (Search and other formats) Conduct keyword research and develop PPC strategies for SEL topics Write and test ad copy aligned with brand voice and audience needs Monitor and optimize performance (CTR, CPC, conversions, etc.) Set up and manage tracking (GA4, Google Tag Manager, conversions) Run A/B tests on ads and landing pages to improve results Collaborate with content, web, and marketing teams Manage budgets responsibly, including Google Ad Grants compliance Report on performance and provide actionable insights Requirements:
Strong alignment with Resilience Inc.’s mission and commitment to SEL and youth well-being Currently pursuing or recently completed a degree in Marketing, Business, Communications, or related field (or relevant experience) Basic knowledge of Google Ads and PPC concepts (campaigns, keywords, targeting, optimization) Understanding of key metrics (CTR, CPC, conversions) and data-driven thinking Familiarity with GA4 or Google Tag Manager is a plus Strong attention to detail and ability to work with data and budgets Clear, persuasive writing skills aligned with brand voice Organized, proactive, and able to manage tasks in a remote setting Team player with reliable communication and availability for weekly meetings
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