Google Ads Backer

A Google Ads Backer is responsible for managing and optimizing Google Ads campaigns. Responsibilities: Sets up pay-per-click advertising campaigns on Google Search, Google Display Partners, and Google Mobile Ads.Conducts keyword research to create a list of keyword phrases for bidding.Creates Adwords Ads that will run on Google Search, Google Display Partners sites, and on mobile devices.Tests different ads, by creating different headlines and different ad copies.Manages bidding.Create remarketing and retargeting campaigns.Report Google Ads results such as what keywords were entered into Google Search, that resulted in the ad being displayed, how many times visitors clicked on our ad, which ad was clicked on, and which keyword got the ad displayed.Will work with Web Dev Team and Social Media Team to create materials for targeted landing pages for each Adwords Ad Group. Requirements: Knowledge of Google Ads Account, Adwords, Keywording, and Content Creation.Must have extensive training and proven experience with the platform.Must be analytical, creative, a strong communicator, and have great attention to detail.Google certification is an advantage but not required.