Company Description BlackWolf International is a growth-focused organization that partners with businesses to accelerate their digital performance and revenue. The company emphasizes data-driven decision-making, performance marketing, and measurable outcomes for clients across diverse industries. BlackWolf International values accountability, experimentation, and continuous improvement in all aspects of its work. The specialist will collaborate with marketing, design, and sales stakeholders to align campaigns with business objectives, test new initiatives, and ensure that advertising investments drive sustainable, profitable growth. Qualifications Strong analytical skills with the ability to interpret data, identify patterns, and make evidence-based optimization decisions.Hands-on experience with conversion optimization and data conversion techniques to improve lead quality and sales outcomes.Proficiency in web analytics tools (e.g., Google Analytics, GA4, Tag Manager) to set up tracking, measure performance, and attribute results accurately.Effective written and verbal communication skills to present findings, explain complex metrics, and collaborate with cross-functional teams.Proven track record managing and optimizing Google Ads campaigns, including search, display, and remarketing.Experience with A/B testing, landing page optimization, and funnel analysis in performance-driven environments.Familiarity with CRM and marketing automation platforms is a plus.Bachelor’s degree in Marketing, Business, Analytics, or a related field, or equivalent practical experience.Ability to work independently, manage multiple campaigns simultaneously, and meet deadlines in a fast-paced setting.
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