Job Description:
The Digital Marketing Specialist will assist Bob Mills Furniture in all areas of online marketing including but not limited to: developing and launching marketing digital and email campaigns; recommending and buying digital ad placement for social media, Google AdWords and other paid channels; monitoring and engaging customers on social media platforms.
QUALIFICATIONS/EXPERIENCE
Bachelor’s Degree in Marketing, Business, Mass Communications, or some combination of experience and education
1-2 years of Google AdWords/PPC experience – (Google Ads certification required)
Strong to expert level of knowledge of Microsoft Office Suite
Proven excellent written and verbal communication skills
Ad copywriting and proofreading skills
Email Marketing campaign building experience
Online reputation management experience
ESSENTIAL DUTIES AND RESPONSIBILITIES
Develop new pay-per-click (PPC) campaigns and maintain/optimize existing PPC campaigns
Execute paid search campaign recommendations and optimizations in Google Ads
Identify important keywords and phrases for both PPC and organic search optimization. Carry-out completion of or make recommendations to appropriate personnel for the resulting action items
Manage and maintain numerous accounts, including measuring, testing, revising, and repeating to continually improve campaign performance
Continuously optimize content to ensure maximum rankings for targeted keywords
Execute all digital plans for Google Ads, Email, Facebook, OTT and other RTB platforms as needed
Recommend, develop and implement digital strategies to improve online customer experience
Work with marketing team in development of ad campaigns and marketing plans
Job Type: Full-time
Pay: $60,000.00 - $63,000.00 per year
Benefits:
401(k)
401(k) matching
Dental insurance
Employee discount
Flexible spending account
Health insurance
Health savings account
Life insurance
Paid time off
Referral program
Vision insurance
Experience:
Social Media Buying: 2 years (Required)
Google AdWords: 2 years (Required)
SEO: 1 year (Preferred)
Online Advertising: 1 year (Preferred)
Facebook Advertising: 2 years (Preferred)
License/Certification:
Google Ads Certification (Required)
Work Location: In person
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