Google Ads Marketing Specialist

Job Title: Google Ads Marketing Specialist Starting Pay: $35/hour We’re looking for a skilled Google Ads Marketing Specialist who knows how to create campaigns that deliver real results. While you don’t need decades of experience, you should have a solid track record of running effective Google Ads campaigns and a strong grasp of optimization techniques like improving Quality Score, increasing ad relevance, and refining conversion tracking. What You’ll Be Doing: • Build, manage, and continually optimize Google Ads campaigns across Search and Display networks • Focus on boosting Quality Score, improving click-through rates (CTR), and maximizing ad effectiveness • Conduct comprehensive keyword research and competitive analysis to shape campaign strategy • Monitor campaign performance and use data to make smart, ROI-driven adjustments • Write compelling ad copy and run A/B tests to improve messaging and engagement • Collaborate with the marketing team to ensure ad campaigns align with broader business goals • Generate performance reports and deliver insights to guide future campaign decisions What You Bring: • Hands-on experience managing and optimizing Google Ads campaigns • Deep understanding of ad performance strategies, especially related to Quality Score and conversions • Proficiency with tools like Google Analytics, Google Ads Editor, and Keyword Planner • Strong analytical skills with the ability to translate data into actionable steps • Creative mindset with the ability to write and test persuasive ad copy • Highly organized, self-motivated, and able to thrive both independently and in a team environment