Google Ads & SEO Specialist Job at Riithink Digital Marketing in Durham

LocationRemote, must be located in North Carolina or IdahoCompensation$50,000 – $60,000 (based on experience and portfolio)Benefits401K match, 50% medical and dental coverage for family. We pride ourselves on combining strategic thinking with data-driven execution to help brands grow and succeed. This position is ideal for someone who thrives in a dynamic environment, enjoys both the creative and analytical sides of marketing, and has strong client communication skills.Key ResponsibilitiesPaid Media ManagementPlan, execute, and optimize campaigns on Google Ads and paid social platforms (Meta, LinkedIn, etc. )Manage Google Ads campaigns focused on both lead generation and ecommerce, including Shopping AdsComfortable with Google Merchant Center and resolving related feed issuesMonitor performance metrics and develop strategies for continuous improvementOrganic & Social MediaCreate and schedule engaging organic social content across platformsSupport social media strategy, community management, and trend monitoringEmail MarketingDevelop and execute email campaigns (using platforms like Klaviyo or Mailchimp)Segment audiences and analyze performance to improve resultsSEO & Content CreationWrite SEO-optimized blog posts and website contentPerform keyword research, meta tag updates, and technical SEO auditsClient CommunicationServe as a point of contact for assigned accountsPrepare reports, lead client calls, and ensure strategic alignmentPreferred Skills & Experience2+ years of experience in a digital marketing role or agency environmentProficiency in Google Ads and Meta Ads ManagerGoogle Ads certifications for Search and Performance MaxGoogle Analytics 4 (GA4), Google Tag Manager, and custom event tracking experienceExperience with SEO tools (e.g., SEMrush, Moz, Screaming Frog)Strong writing skills, especially for blogs, social content, and ad copyKnowledge of email marketing platforms and best practicesFamiliarity with content calendars, reporting, and campaign planningExtra Credit (Not Required, But a Plus)Experience working with WordPress and/or Shopify websitesHubSpot certificationsSMS/Text marketingWhy Riithink?Collaborative, supportive remote team cultureOpportunities to grow across disciplines and specialtiesDiverse, meaningful client workClear communication and team connection—even from afarSome other agencies are known for their “copy & paste” models in digital marketing. However, we take pride in helping clients address their unique challenges with custom solutions.