Google Ads Specialist

Overview Are you passionate about digital marketing and eager to drive impactful advertising campaigns? In this role, you will harness your expertise in paid search, social media advertising, and web analytics to optimize online visibility and maximize ROI. Your energetic approach will help shape our digital presence across multiple platforms, including Google Ads, Facebook Advertising, Twitter Ads, Bing Ads, and more. Responsibilities Develop, implement, and manage comprehensive PPC (Pay-Per-Click) campaigns across Google Ads, Bing Ads, and social media platforms such as Facebook and Twitter.Conduct thorough keyword research to identify high-performing keywords that align with campaign goals and target audiences.Optimize ad copy, landing pages, and bidding strategies to improve conversion rates and reduce cost-per-acquisition.Monitor campaign performance using tools like Google Analytics, Google Tag Manager, and other SEO tools; analyze data to inform ongoing adjustments.Manage media buying efforts by planning budgets effectively and ensuring campaigns stay within allocated spend while achieving desired results.Collaborate with the marketing team to develop media planning strategies that align with overall digital marketing objectives.Track key performance indicators (KPIs) related to SEM (Search Engine Marketing), SEO (Search Engine Optimization), and affiliate marketing initiatives; prepare detailed reports on campaign performance.Stay current with industry trends in digital marketing, media buying, and emerging advertising platforms to continually refine strategies.Requirements