Google Ads Specialist

Job Summary

As a Google Ads Specialist, you’ll plan, launch, and improve paid search and social campaigns that connect audiences with relevant products and services. You’ll use performance marketing, web analytics, and data-driven decision making to guide media buying, campaign budgets, and conversion optimization across digital channels.

Duties

Manage Google Ads (formerly Google AdWords), Microsoft Ads (formerly Bing Ads), and social media advertising, including Facebook Advertising and Twitter Ads.Conduct keyword research and apply search engine optimization (SEO) tools and search engine marketing (SEM) practices to strengthen paid search marketing and campaign performance.Track results with Google Analytics, Google Tag Manager, DoubleClick, and other web analytics tools; prepare clear web analytics reporting and media performance analytics.Manage budgets in a search marketing role, support marketing campaign budget management, and use spreadsheets and pivot tables to monitor spending and results.Coordinate affiliate marketing, social media management, media planning, and paid-per-click (PPC) campaign management; apply insights to e-commerce and broader marketing campaigns.Your impact: By turning campaign data into practical optimizations, you’ll help marketing teams allocate budgets effectively and help customers find relevant offerings.

Qualifications

Experience in digital marketing, performance marketing, paid search, or a related marketing role; familiarity with budgeting and campaign budget management.Working knowledge of Google Ads, Microsoft Ads, social advertising platforms, Google Analytics, and web analytics.Ability to interpret marketing analytics, use spreadsheets and pivot tables, and make data-driven decisions.Familiarity with keyword research, SEO, conversion optimization, affiliate marketing, and media buying; experience with DoubleClick or Google Tag Manager is a plus.Pay: $25.00 - $33.30 per hour

Expected hours: 25.0 – 40.0 per week

Benefits:

Unlimited paid time offWork Location: In person