Google Ads Specialist (Two Years Experience Required)

Job Overview Your expertise in performance marketing and digital analytics will be key to delivering impactful advertising solutions across various platforms. Responsibilities Plan, create, and manage Google Ads campaigns, including Search, Display, Shopping, and Video ads, ensuring alignment with client goals and budgetsConduct comprehensive keyword research using SEO tools and analytics platforms to identify high-performing keywords and optimize campaign targetingMonitor campaign performance using Google Analytics, Google Tag Manager, and other web analytics tools; analyze data to identify opportunities for improvementImplement conversion tracking strategies to measure campaign effectiveness and optimize for key performance indicators (KPIs) such as click-through rates (CTR), cost-per-acquisition (CPA), and return on ad spend (ROAS)Manage media buying across multiple channels including Bing Ads and Twitter Ads to diversify reach and maximize visibilityDevelop detailed media planning and budgeting strategies to ensure efficient allocation of advertising spend across platformsContinuously test ad copy, landing pages, bidding strategies, and audience segments to enhance campaign performance through conversion optimization techniquesSkills Proven experience in PPC campaign management with a strong understanding of Google Ads platform features and best practicesExpertise in SEM (Search Engine Marketing), SEO tools, and web analytics to inform campaign decisionsStrong knowledge of social media management tools for Facebook Advertising, Twitter Ads, and other digital channelsAbility to conduct thorough keyword research and competitive analysis for effective media buying strategiesFamiliarity with affiliate marketing strategies to expand reach through partner networksSkilled in using Google AdWords, DoubleClick, Bing Ads, Google Tag Manager, and other digital marketing tools for campaign execution and trackingExcellent budgeting skills with the ability to optimize media spend for maximum impact while maintaining cost efficiencyJoin us as a Google Ads Specialist if you’re eager to harness the power of digital marketing tools to craft innovative advertising campaigns that captivate audiences and deliver measurable success.