Google Ads Strategist

Since launching over two decades ago, we’ve built multiple sales channels across DTC websites and third-party marketplaces. We are seeking a high-impact Google Ads Strategist to take ownership of paid search strategy across our multi-brand portfolio. Role OverviewThe Google Ads Strategist will lead day-to-day and long-term paid search performance across our brands, overseeing a significant monthly investment with accountability for revenue contribution and efficiency targets. Success in this role requires strong commercial acumen, analytical depth, and the confidence to influence performance strategy at scale. Own Google Ads strategy and performance across multiple brands and product categoriesManage and optimize significant monthly ad spend with clear ROAS and profitability targetsIdentify and execute opportunities to improve efficiency and reduce external agency relianceBuild structured testing roadmaps across bidding strategies, creative, audience segmentation, and landing page alignmentConduct incrementality and lift analysis to validate true performance impactDevelop forecasting models and scenario planning to guide budget allocationPartner with Analytics to strengthen attribution accuracy and performance reportingTranslate complex performance data into clear, strategic recommendations for leadershipLead post-campaign analysis with actionable insights tied directly to revenue and margin outcomesContinuously identify new keyword, audience, and growth expansion opportunitiesMaintain rigorous data integrity across tracking, tagging, and reporting infrastructure

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