Google Ads Strategist

Maxwood Furniture is a rapidly growing furniture company with an expanding portfolio of brands including Max & Lily, Plank + Beam, and Maxtrix. Since launching over two decades ago, we’ve built multiple sales channels across DTC websites and third-party marketplaces. We’re passionate about designing inspiring, on-trend furniture that brings customers’ home décor dreams to life.

We are seeking a new member to add to our e-Commerce team. Are you ready to be part of something amazing?

We are seeking a high-impact Google Ads Strategist to take ownership of paid search strategy across our multi-brand portfolio. This is a performance-critical role responsible for driving revenue efficiency at scale while reducing reliance on external agency partners. If you’re ready to manage significant budget responsibility, influence strategy, and materially impact profitability, this role offers real ownership and visibility.

Role OverviewThe Google Ads Strategist will lead day-to-day and long-term paid search performance across our brands, overseeing a significant monthly investment with accountability for revenue contribution and efficiency targets.

This role requires both strategic oversight and hands-on execution. You will assess current structures, challenge assumptions, and implement scalable optimizations that improve performance while strengthening internal capabilities.

You will work cross-functionally with Analytics, Brand, Creative, Merchandising, and Finance to ensure paid search strategy aligns with broader growth objectives and financial targets.

Success in this role requires strong commercial acumen, analytical depth, and the confidence to influence performance strategy at scale.

Responsibilities

Own Google Ads strategy and performance across multiple brands and product categoriesManage and optimize significant monthly ad spend with clear ROAS and profitability targetsIdentify and execute opportunities to improve efficiency and reduce external agency relianceBuild structured testing roadmaps across bidding strategies, creative, audience segmentation, and landing page alignmentConduct incrementality and lift analysis to validate true performance impactDevelop forecasting models and scenario planning to guide budget allocationPartner with Analytics to strengthen attribution accuracy and performance reportingTranslate complex performance data into clear, strategic recommendations for leadershipLead post-campaign analysis with actionable insights tied directly to revenue and margin outcomesContinuously identify new keyword, audience, and growth expansion opportunitiesMaintain rigorous data integrity across tracking, tagging, and reporting infrastructure

What Success Looks Like

Measurable improvement in paid search efficiency and contribution marginClear reduction in agency dependency while maintaining or improving performanceStrong alignment between spend allocation and revenue outcomesSophisticated testing culture with documented learnings and strategic iterationExecutive-level confidence in performance reporting and forecasting

Requirements

5+ years of hands-on Google Ads management experience at meaningful budget scaleDemonstrated success managing high-spend accounts with measurable revenue impactProven track record of improving ROAS, lowering CPA, and driving profitable growthStrong understanding of attribution models and incrementality testingAdvanced analytical capability with Google Analytics (GA4) or similar platformsExperience building dashboards and performance reporting frameworksExperience in DTC, e-commerce, or consumer brandsAbility to think commercially, not just tacticallyStrong executive communication skills

Preferred

Experience managing seven-figure monthly ad budgetsExperience transitioning work in-house from agency partnersComfort working in a fast-paced, growth-oriented environment

Core Competencies

Performance ownershipCommercial acumenData-driven decision makingStrategic experimentationCross-functional influenceGrowth mindset

Benefits

401(k) matching Dental insurance Employee assistance program Employee discount Flexible schedule Flexible spending account Health insurance Life insurance Vision insurance Paid time off Professional development assistance