Our client is a leading global advertising, media and ad-tech solutions company connecting brands to consumers by representing top platforms and publishers. Digital Marketing Lead Onsite in McAllen, TX (Remote not considered at this time) • Identify, research and determine best course of action to execute clients' marketing goals through paid social media opportunities • Report on various client's paid search campaigns and understand what performed well and how campaigns can be optimized efficiently • Help guide creative based on performance and results if required • Monitor and proactively optimize ongoing campaigns for various clients • Assign work to your team of traffickers or junior campaign managers. • 2-4 years of hands-on-keyboard PPC/Paid Search experience with Google Ads or Search360 • Previous experience managing Search budgets of $25K+/month for call-based lead conversions.
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