Google Ads/PPC Specialist

Job Title: Google Ads/PPC Specialist The ideal candidate will be analytical, communicative, and skilled at maximizing ROI through efficient pay-per-click strategies. Responsibilities Plan, develop, and implement comprehensive paid search strategies to increase brand visibility and conversions through Google Ads and other PPC platforms.Manage, review, and perform daily account responsibilities associated with Google Ads, Bing, and other search platforms.Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics.Handle the creation of large keyword lists, ad copy writing, and optimize display banner ads.Provide creative copy suggestions and graphical ad templates.Manage Display network placement lists on Google Ads and through other contextual advertising platforms.Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.Keep pace with search engine and PPC industry trends and developments.Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance client goals.Communicate to team and management on project development, timelines, and results. Proven experience as a Google Ads/PPC Specialist or PPC Manager.Experience in data analysis and reporting.Knowledge of digital marketing concepts and best practices.Experience with multiple platforms, e.g., AdWords, Bing, Facebook Ads.Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.

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