Google Advertising Strategist

Google Ads Specialist

The Google Ads Specialist provides research, planning, and execution of campaigns to drive the client's short and long-term business objectives through the use of Google AdWords.

Responsibilities:

Build out and maintain Google Advertising campaigns for clients based on the client's goalsImplement form, call and other tracking techniques to track campaign successWork with Account Managers to ensure client successReport on progress and changes made to the campaigns on a daily basisReport on results of the campaigns weekly or monthly depending on client needsCapability to explain complex digital ad dynamics in an easy to comprehend wayExperience:

Minimum 2 years proven expert knowledge of Google AdWords and current AdWords Certification requiredGoogle Analytics experience requiredDemonstrated knowledge of digital marketing technologies, including targeting, website analytics, and media tracking toolsDemonstrated knowledge of optimizing campaign structures & bidding strategiesStrong analytical skills, including data manipulation and campaign performance analysis skillsExceptional written and verbal communication and presentation skills (English)Skills:

Highly self-motivated individual.Strong organizational and analytical skills a must for success.Personable and excellent communication skills; with emphasis on customer service.Ability to perform click-through rate, conversion, spend and creative analysis to identify growth/optimization opportunitiesAdapt to constantly changing situations; ability to perform multiple tasks with multiple priorities.Able to work under pressure; flexible and able to work with all types of personalities.Required License or Certification:

AdWords Certified RequiredGoogle Analytics Certification Required.