Google & Facebook Ads Specialist

Overview

TrailerFunnel is looking for an experienced Google & Facebook Ads Specialist with experience in SEO to join our digital marketing team.

This position will be responsible for managing and optimizing paid advertising campaigns across Google Ads and Meta/Facebook, while also understanding how SEO, website content, landing pages, and conversion optimization impact overall marketing performance.

We are seeking a dynamic and results-driven specialist to work with our team and our digital advertising efforts across major platforms. In this role, you will develop, execute, and optimize paid marketing campaigns that drive measurable growth and engagement. Your expertise in performance marketing, media buying, and analytics will empower our brand to reach targeted audiences effectively while maximizing return on investment. This paid position offers an exciting opportunity to shape innovative marketing strategies in a fast-paced environment committed to data-driven decision making and continuous improvement.

Duties

Google Ads

Create, manage, and optimize Google Ads campaigns
Manage Search, Performance Max, Display, Remarketing, and Shopping campaigns
Conduct keyword research and develop keyword strategies
Build and manage negative keyword lists
Write and test ad copy
Monitor search terms, impressions, clicks, conversions, CPC, CPA, and ROAS
Analyze campaign performance and make ongoing adjustments
Identify opportunities to improve campaign quality and budget allocation
Troubleshoot Google Ads tracking, conversion, policy, and performance issues
Monitor Google Merchant Center and product feeds when applicable

Facebook / Meta Ads

Create, manage, and optimize Facebook and Instagram advertising campaigns
Develop campaigns for lead generation, website traffic, remarketing, and conversions
Create and test ad copy, audiences, and creative concepts
Monitor campaign performance and lead quality
Manage Meta Pixel and conversion tracking
Analyze audience and campaign data to improve results
Stay current with Meta advertising changes and best practices

Analytics & Reporting

Monitor campaign and website performance
Analyze Google Analytics and Google Search Console data
Track leads, phone calls, form submissions, and other conversions
Prepare performance reports for clients
Identify trends and provide actionable recommendations
Use data to determine what is working and where improvements are needed

Client & Team Support

Participate in client strategy and account review meetings
Communicate campaign performance and recommendations clearly
Review client websites and identify marketing opportunities
Work with internal team members on websites, SEO, content, and advertising
Maintain accurate documentation of campaign changes and strategies
Stay current with Google, Meta, SEO, analytics, and digital marketing changes

Qualifications

Proven experience managing PPC (pay-per-click) campaigns on Google Ads (Google AdWords), Microsoft Ads (formerly Bing Ads), Facebook Advertising, and Twitter Ads.
Strong understanding of SEM (Search Engine Marketing), paid search marketing, social media advertising, and media performance analytics.
Proficiency in web analytics reporting tools such as Google Analytics, Google Tag Manager, and other SEO tools for tracking campaign success.
Skilled in keyword research techniques and tools to identify high-value keywords for targeted advertising efforts.
Experience managing budgets in a search marketing role with a focus on ROI optimization.
Knowledge of digital marketing strategies including SEO (Search Engine Optimization), conversion optimization, affiliate marketing, and media planning.
Ability to analyze large datasets using spreadsheets with pivot tables for insights that inform decision making.
Excellent communication skills with the ability to present complex data clearly; strong organizational skills for managing multiple campaigns simultaneously.

Preferred:

Google Ads certification
Meta Blueprint certification
Experience with Google Merchant Center
Experience with conversion tracking and Google Tag Manager
Experience with lead-generation campaigns
Experience with e-commerce or product advertising
Experience with local SEO
Experience working with WordPress or other website platforms
Experience in the automotive, trailer, equipment, or dealership industries
Agency experience managing multiple client accounts

What We're Looking For

We are looking for someone who can think beyond simply turning ads on and off.

The right candidate should be able to look at an account and answer questions such as:

Why isn't this campaign spending its budget?
Why have impressions or conversions decreased?
Are we targeting the right searches and audiences?
Are the landing pages converting?
Is the website properly optimized for the traffic we're sending?
Are there SEO opportunities that could improve overall traffic?
Is conversion tracking working correctly?
Where should the budget be allocated?
What changes should we test next?

You should be comfortable taking ownership of an account, identifying problems, researching solutions, and making recommendations rather than waiting to be told what to do.

Skills & Attributes

Analytical and data-driven
Strong attention to detail
Self-motivated and proactive
Strong understanding of digital marketing
Excellent research skills
Strong written communication
Organized and able to manage multiple accounts
Comfortable working independently
Willing to continuously learn and adapt
Able to explain technical marketing concepts in terms clients can understand

Why Join TrailerFunnel?

You'll have the opportunity to work across multiple areas of digital marketing rather than being limited to a single channel. You'll gain experience working with Google Ads, Meta Ads, SEO, websites, analytics, landing pages, content, and conversion optimization across a variety of client accounts.

This is a hands-on position for someone who wants to develop into a well-rounded digital marketing professional.

Job Type: Full-time

Pay: From $45,000.00 per year

Benefits:

Dental insurance
Health insurance
Health savings account
Paid time off
Vision insurance

Experience:

Google Ad Manager: 2 years (Required)
Google Analytics: 2 years (Required)
Facebook Advertising: 2 years (Required)
Facebook: 2 years (Required)
Google Tag Manager: 2 years (Required)

Ability to Commute:

Grand Rapids, MI 49503 (Required)

Work Location: In person