Google & Meta Ads Specialist — Paid Trial to Full-Time

Google & Meta Ads Specialist — Four-Week Paid Trial to Full-Time

Elevate is a results-driven digital marketing agency with offices in London and Los Angeles. We help clients increase qualified leads, conversions and return on advertising investment.

We are looking for an experienced Google and Meta Ads Specialist who can take ownership of paid advertising performance, identify opportunities quickly and make commercially sound decisions based on data.

This is not a passive campaign-monitoring role. We need someone who is highly analytical, proactive and accountable for improving campaign results.

Position Structure

This position will begin with a four-week paid trial:

Approximately 10–15 hours per week
Responsibility for a limited number of selected trial accounts
$20 per hour during the four-week trial
Primarily remote
Occasional in-person meetings in or near Pasadena, California

Applicants must live within reasonable commuting distance of Pasadena.

Following successful completion of the trial, the selected candidate may be offered a larger part-time or full-time position managing additional client accounts. Compensation will increase to $30 or more per hour, depending on performance, experience and level of responsibility.

The Role

During the initial trial, you will take responsibility for reviewing, managing and improving the Google Ads and/or Meta Ads performance of selected trial accounts.

The number and complexity of the accounts assigned will be appropriate for the agreed 10–15 hours per week.

You will be expected to understand each client’s commercial objectives, assess current campaign performance, identify wasted spend and implement a clear optimization plan designed to increase qualified conversions and improve return on investment.

The trial will assess measurable campaign performance alongside the quality of your strategic thinking, execution, communication and reporting.

Responsibilities

Audit existing Google Ads and Meta Ads campaigns.
Review campaign structures, budgets, bidding strategies, keywords, audiences and targeting.
Monitor campaign performance and identify problems or opportunities quickly.
Improve qualified conversion volume, cost per acquisition, conversion rate and return on ad spend.
Conduct detailed search-term analysis and maintain negative-keyword lists.
Write persuasive, accurate and conversion-focused ad copy.
Create and test new ads, messaging, audiences and campaign variations.
Review landing pages and recommend conversion-rate improvements.
Set up, audit and verify conversion tracking.
Work with Google Ads, Meta Ads Manager, Google Analytics 4 and Google Tag Manager.
Identify tracking, attribution and lead-quality issues.
Manage budgets carefully and prevent unnecessary or inefficient spend.
Run structured A/B tests across ad copy, creative, audiences and landing pages.
Document material campaign changes and explain the reasoning behind them.
Provide concise weekly performance reports covering results, findings, risks and next actions.
Communicate proactively when performance changes or urgent action is required.
Use AI tools where appropriate to support analysis, ad-copy development, reporting and campaign workflows.

Trial Deliverables

During the four-week paid trial, you will be expected to complete the following across the assigned trial accounts:

Week 1

Complete a detailed account audit.
Confirm whether conversion tracking is accurate.
Establish current performance benchmarks.
Identify wasted spend, structural weaknesses and immediate risks.
Present a prioritized 30-day optimization plan.

Weeks 2 and 3

Implement approved campaign improvements.
Improve keyword, search-term and negative-keyword management.
Rewrite or test underperforming ad copy.
Review budgets, bids, targeting and campaign settings.
Launch clearly structured tests.
Monitor conversion performance and lead quality.
Maintain an accurate campaign change log.

Week 4

Present a before-and-after performance review.
Explain the changes made and the results achieved.
Identify what worked, what did not work and what requires further testing.
Present a recommended 30-, 60- and 90-day growth plan.
Explain how you would approach taking responsibility for additional client accounts.

Required Experience

At least three years of hands-on experience managing both Google Ads and Meta Ads.
Proven experience improving conversions, CPA, ROAS or another meaningful commercial performance metric.
Strong Google Search campaign experience.
Strong understanding of keywords, match types, negative keywords, bidding strategies and search-term analysis.
Experience managing Meta campaigns across Facebook and Instagram.
Excellent ad-copywriting skills.
Experience setting up and auditing conversion tracking.
Working knowledge of Google Analytics 4 and Google Tag Manager.
Strong understanding of attribution, audience targeting and conversion optimization.
Ability to diagnose whether weak performance is being caused by targeting, tracking, bidding, budget, creative, landing pages or lead quality.
Strong numerical and analytical ability.
Excellent attention to detail.
Clear written and verbal communication.
Ability to work independently and take accountability for results.
Must be located within reasonable commuting distance of Pasadena, California.

Preferred Experience

Previous agency experience managing multiple client accounts.
Experience within the education sector is a strong advantage but is not essential.
Experience with local lead-generation and service-based businesses.
Experience importing offline conversions into Google Ads.
Experience with CallRail, ActiveCampaign or similar CRM and call-tracking platforms.
Experience building reporting dashboards.
Experience using Claude, ChatGPT or similar AI tools to improve campaign analysis, reporting and workflow efficiency.
Experience with landing-page conversion optimization.

How Performance Will Be Assessed

This is a strictly performance-led role.

Your trial will be assessed against:

Campaign performance and budget efficiency
Conversion volume and cost per acquisition
Lead quality
Quality of audit and strategy
Tracking accuracy
Quality and speed of campaign optimization
Ad-copy quality
Testing discipline
Reporting accuracy
Communication and accountability

We understand that advertising performance can be affected by budget, search demand, seasonality, landing pages and historical account issues. The decision will therefore not be based on one metric alone.

We will assess whether you make sound decisions, identify the correct problems, implement changes carefully and demonstrate a clear ability to improve performance over time.

Compensation and Progression

Four-week paid trial
Approximately 10–15 hours per week
$20 per hour during the trial
Maximum of approximately 60 hours during the four-week trial period
Potential increase to $30 or more per hour after successful completion
Opportunity to progress into a larger part-time or full-time position
Increased responsibility and earning potential based on measurable performance and successful management of additional client accounts

Progression will be based on demonstrated results, strategic judgment, reliability and the ability to manage client advertising budgets responsibly.

Work Location

The position is primarily remote.

However, applicants must be based in the Los Angeles area and able to attend occasional in-person working sessions or meetings in Pasadena.

Depending on business needs, this may include one or two office or meeting days during some weeks.

How to Apply

Please submit your résumé and a brief cover letter confirming the following:

1 - How many years of hands-on experience do you have managing both Google Ads and Meta Ads?

2 - Are you confident identifying why CPA or ROI is worsening week over week and taking corrective action quickly?

3- Do you have strong experience developing Meta Ads creative strategy, including identifying which messaging angles, hooks and offers are most likely to produce the strongest results?

4 - Have you personally improved campaign performance across Google Ads or Meta Ads? Please include one brief example with the result achieved.

5 - Are you based within commuting distance of Pasadena and available for 10–15 hours per week during the four-week paid trial?

Elevate is committed to providing equal employment opportunities and considering qualified applicants without discrimination.

Pay: $20.00 - $30.00 per hour

People with a criminal record are encouraged to apply

Work Location: Hybrid remote in Pasadena, CA 91101