GroundingWell is hiring: Static Ad Lead (Creative Strategist) in Minneapolis

Get AI-powered advice on this job and more exclusive features.We’re looking for a Creative Strategist (Static Ad Lead) who not only thinks creatively but also executes strategically. If you're a hands-on designer with a sharp eye for performance marketing, a love for crafting scroll-stopping statics, and the leadership chops to elevate a creative team this is your moment.Responsibilities:Lead the creative direction for all static ad campaigns across platforms (Meta, Google, TikTok, YouTube, etc. as needed)Build, refine, and maintain SOPs and playbooks for ad creation workflows and design testingCollaborate closely with media buyers, copywriters, and performance teams to turn insights into high-impact visualsAnalyze performance data and creative testing results to inform creative iterations and new conceptsNavigate Meta and Google Ads accounts to assess ad performance, interpret metrics, and optimize creative direction accordinglyJump in and design ad creatives whenever help needed, ensuring quality and consistency across the boardProvide creative feedback and mentoring to a growing team of graphic designersSource, interview, and help recruit top design talent for static ad productionDevelop and propose video ad strategies in collaboration with the copywriter/editor team (experience in video ad creative strategy is a major plus)4+ years of experience in graphic design, with 1–2+ years in a creative lead or strategist roleExpertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and FigmaFamiliarity with tools like Canva, Clickup, Notion, Google Workspace, and ad platformsSolid understanding of Meta Ads Manager and Google Ads must be able to navigate accounts, read performance data, and apply insights to creative strategyPrevious experience at a marketing or advertising agency is preferredStrong grasp of performance design, direct-response principles, and platform-specific trendsStrategic thinker who can identify creative gaps, test new hypotheses, and iterate fastClear communicator with project management skills and the ability to keep a team alignedShould know how to use and build workflows in Notion (huge PLUS)Work-from-home flexibility: collaborate remotely from anywhereCreative freedom: your ideas are heard and tested, not boxed inWe cover subscriptions for the tools you need: Figma, Adobe, and moreResumePortfolio link (showcasing static ad campaigns is a must)Seniority levelSeniority levelMid-Senior levelEmployment typeEmployment typeFull-timeJob functionJob functionMarketing and SalesIndustriesRetail Health and Personal Care ProductsReferrals increase your chances of interviewing at GroundingWell by 2xGet notified about new Creative Strategist jobs in United States.Creative Strategist, Emerging Media & AIUnited States $80,000.00-$90,000.00 1 week agoUnited States $75,000.00-$90,000.00 1 week agoUnited States $70,000.00-$100,000.00 23 hours agoNew York City Metropolitan Area $90,000.00-$110,000.00 3 weeks agoUnited States $90,000.00-$110,000.00 3 weeks agoHead of Creator Commerce - Remote (US-Based)Creative Strategist, YouTube (Long-Form)Creative Marketing Strategist - AI StartupAds Creative Strategist/DTC Beauty Brands only Urgent NeedUnited States $40,000.00-$60,000.00 1 month agoUnited States $158,200.00-$200,000.00 1 week agoNew York, NY $105,000.00-$115,000.00 2 months agoUnited States $70,000.00-$80,000.00 2 weeks agoUnited States $110,000.00-$130,000.00 2 weeks agoSenior Creative Strategist, YouTube (Long-Form)Creative Strategist (Investor Marketing & Comms)United States $120,000.00-$150,000.00 3 days agoCreative Marketing Strategist - AI Marketing TechnologyWe’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr