April 12, 2021

Groundwork Coffee - Growth Marketing Manager

Confidential Santa Barbara, California

About You: Reporting to the Marketing Director, The Growth Marketing Manager will play an integral role in the long-term growth of the Groundwork brand by developing and executing marketing programs touching on all aspects of the customer journey. The Growth Marketing Manager role is grounded in traditional performance marketing in eCommerce and Grocery, but extends beyond to support all cross-channel brand building tactics. \\--Setup and schedule email campaigns, utilizing link and subject line strategies to increase open rate and engagement. What It Takes To Work Here: We’re looking for someone who is a self-starter and learner with a hands-on approach, a good sense of prioritization and the ability to work under pressure in a fast-paced environment. -Proficient in Web-Based Analytical Tools, including the analysis of e-commerce product and campaign performance (i.e. FB Ads Manager, Google Analytics, Shopify, Amazon, etc.)

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