Group Manager, Growth Marketing - Paid Media

Group Manager, Growth Marketing - Paid Media Every day in every county of the U.S., people turn to Thumbtack to complete urgent repairs, seasonal maintenance and bigger improvements. What You'll Do • Own portfolio strategy and budget allocation across TV, CTV, Online Video, Audio, and emerging channels • Drive execution of the media roadmap, ensuring clear OKRs, test-and-learn agendas, and performance goals are defined, tracked, and met • Define and evolve best practices, partnering with Finance and Data Science, to forecast, scenario plan, and model ROI tied directly to contribution • Lead automation and infrastructure innovation at scale, driving adoption of AI-driven tools such as dynamic creative optimization, predictive bidding and advanced data integrations • Develop creative/media integration strategies that cut through clutter and drive measurable results • Build advanced measurement frameworks to capture performance in a complex media environment and guide investment decisions • Drive executive communications by presenting performance insights and forward-looking strategies in QBRs and leadership forums • Manage and develop a high-performing team of channel managers, fostering a culture of performance excellence In Order To Be Successful, You Must Bring • Significant experience leading large-scale performance and multi-channel media portfolios • Proven success owning multimillion-dollar budgets with accountability for efficiency, contribution, and ROI forecasting • Deep expertise in automation, infrastructure, and AI-driven optimization, along with advanced measurement frameworks such as MMM, incrementality, and portfolio modeling • Strong strategic and analytical skills, with the ability to translate complex data into clear business insights, decisions, and long-term direction • Executive presence and communication skills to influence senior leaders, drive cross-functional alignment, and build buy-in for growth strategies • Demonstrated ability to build, lead, and develop senior talent, fostering a culture of collaboration, accountability, and innovation If you would like to request a reasonable accommodation for a medical condition or disability during any part of the application process, please contact [email protected].