If you live and breathe marketing and have a passion for food, we need to talk! We’re looking for a flexible and versatile marketer who will be responsible for the creation and execution of marketing strategies for our multiple food and beverage brands. REPSONSIBILITIES Directories Management ● Yelp ● Google My Business ● Apple Maps ● New menus, hours, offerings Social Media Campaigns and Community Engagement ● Creation of content calendars ● Create and schedule posts and stories for Instagram and Facebook ● Execute growth strategies ● Community Moderation ● IGTV, Reels, Stories concept and direction ● Influencer Marketing & Collaboration Opportunities ● Cross collaboration with local vendors Advertising ● Create and manage ongoing digital advertising campaigns on Google and Facebook ● SEO optimization ● Remarketing/display ads ● Manage email marketing to restaurant guests ● Database management Team ● Weekly meetings with management team ● Monthly analytic reporting ● Maintain marketing budget and report on monthly ad spend and expenses ● Identify and lead team in quarterly marketing and revenue goals REQUIREMENTS \\- Demonstrable experience in marketing and social media, together with the attitude required to learn \\- Proven experience in identifying target audiences and in creatively devising and leading marketing campaigns that engage, educate, and motivate \\- Solid knowledge of website analytics tools (e.g., Google Analytics) \\- Experience in setting up and optimizing Google Adwords campaigns \\- Numerically literate, comfortable working with numbers, making sense of metrics and processing figures \\- A sense of aesthetics and a love for great copy and witty communication \\- Up- to-date with the latest trends and best practices in digital marketing
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