Growth Lead, SMB Ads

In This Role, You Will Develop and execute acquisition and activation strategies that help SMB advertisers discover, sign up for, and begin spending on OpenAI's advertising platform.Diagnose the advertiser funnel across awareness, landing pages, sign-up, onboarding, campaign creation, first spend, and early repeat spend.Own the SMB acquisition strategy across paid, organic search (SEO & GEO), social, partnerships, referrals, product-led growth, and emerging channels, continuously optimizing channel mix, CAC, activation, and first-spPartner with Product and Engineering to improve sign-up flows, onboarding, campaign setup, billing, measurement, and first-spend experiences.Translate SMB customer insight into positioning, messaging, funnel improvements, advertiser education, and product feedback.Use AI tools to accelerate experimentation, analysis, prototyping, campaign development, creative variation, and internal growth workflows.Build operating rhythms for experiment planning, performance readouts, funnel diagnostics, and cross-functional growth decisions.Work with contractors, agencies, or growth operators as needed to increase execution velocity.Help define how the acquisition and activation function should scale over time. Have significant experience in growth marketing, product growth, performance marketing, demand generation, or SMB go-to-market roles with measurable ownership of acquisition, activation, or revenue outcomes.Have improved self-serve, product-led, SMB, merchant, advertiser, or high-volume customer funnels & can move from strategy to execution quicklyAre highly analytical and comfortable using funnel analysis, cohort analysis, experimentation, and business metrics to make decisions.Have strong product instincts and can partner closely with Product, Engineering, and Data Science to improve conversion and customer experience.Are AI-native in how you work, using tools to move faster, generate leverage, prototype ideas, analyze data, and improve marketing workflows.Can simplify complex advertising products into clear, compelling narratives for small business owners, operators, and marketers.Have experience growing advertisers, merchants, creators, or SMB customers through scaled self-serve platforms such as Google Ads, Meta Ads, TikTok for Business, Amazon Ads, Reddit,, Shopify, Square, Intuit, HubSpot, or similar.Have experience with advertiser acquisition, campaign launch, measurement, CAC, payback, LTV, retention, or spend expansion.Thrive in ambiguous, fast-moving environments where you are building new growth systems from the ground up. To notify OpenAI that you believe this job posting is non-compliant, please submit a report through this form. At OpenAI, we believe artificial intelligence has the potential to help people solve immense global challenges, and we want the upside of AI to be widely shared.