Growth & Lifecycle Marketing Specialist

Growth & Lifecycle Marketing Specialist
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**Department:** Marketing and Sales

**Employment Type:** Full Time

**Location:** Georgia

**Compensation:** €1,300 - €1,600 / month

### Description

*“For every person joining us for any position, there is a path and an opportunity to reach an executive role and become a company partner.”*

**Antons Sapriko, Company Founder**

### What do we expect from a Growth & Lifecycle Marketing Specialist?

* Proven experience driving retention, customer lifetime value (LTV), and revenue growth through lifecycle marketing and digital acquisition strategies in eCommerce.
* Understanding of modern lifecycle tools (e.g., *Klaviyo, Bloomreach, Customer.io, Mailchimp*) with experience managing complex data integrations, dynamic personalization, and deliverability health.
* Analytical mindset with hands-on proficiency in *Google Analytics (GA4), Meta Ads Manager*, and data visualization tools.
* Proven experience running and scaling A/B tests across emails, landing pages, and ads to improve performance.
* Ability to turn high-level business goals into actionable lifecycle roadmaps without needing step-by-step guidance.
* Excellent client-facing and communication skills in English, with experience presenting strategies to stakeholders and collaborating with cross-functional creative, tech, and media teams.
* Experience with AI tools would be a plus (especially *Claude*). Using AI is expected of everyone at scandiweb. We use it for a more efficient way to do our work; however, you are still responsible for the output, so the standard stays high when using AI tools.

What we look for is a mindset of learning, drive, and honesty. Even if you don’t tick every expectation, please consider applying!

### What are the responsibilities of a Growth & Lifecycle Marketing Specialist?

* Build and manage customer journeys, from welcome series to win-back campaigns, across Email, SMS, and other channels.
* Use customer purchase habits and site activity to send automated, personalized messages.
* Test different offers, designs, messaging, and channels to continuously improve marketing performance.
* Run paid ads on platforms like *Google* and *Meta*, making sure ad clicks turn into paying, repeat customers.
* Track key business metrics like customer value and retention, then share actionable next steps with clients and leads.
* Review client email platforms and tech tools, handle system setups, ensure emails land in the inbox, and fix tech issues.
* Review campaign setups, copy, and briefs from junior team members, providing guidance, quality control, and actionable feedback.
* Keep up with online shopping trends, new AI tools, and privacy rules to pitch fresh ideas and tactics.

### What do we offer?

* Monthly salary of 1300-1600 EUR NET, depending on experience and execution level.
* Opportunity to gain stock options within the company
* Support for hardware upgrades;
* Core health insurance coverage and sports bonuses;
* A diverse multinational team of experts to learn from;
* Legendary online and onsite events to celebrate our success together.