Growth marketer, Digital Marketing

You're helping build the customer acquisition machine for an entire portfolio of foundation repair and waterproofing companies — multiple brands, a dozen markets, and real budget to deploy. Basement Kings USA is building the dominant foundation repair and waterproofing company in the Southeast and Mid-Atlantic by partnering with the best local brands and unifying their marketing. You build the dashboards, allocate the budget, and make the calls based on data — not gut feel. What We're Looking For Must-Have • 2-4+ years in growth marketing or demand gen with measurable results and real budget accountability • Proven multi-channel paid media management (Google Ads, Meta, LSA) — you've spent real money and can show what it returned • Hands-on local SEO and Google Business Profile optimization • Strong GA4, Ads Manager, and reporting/BI tool proficiency • You write compelling copy — ad creative, emails, landing pages — not just briefs for someone else to write • Strong skills with the modern AI-first marketing tech stack Nice-to-Have • Home services marketing experience (foundation repair, waterproofing, HVAC, roofing, plumbing) • Multi-location business experience • CTV/OTT, direct mail, or offline media familiarity • CRM experience (Service Titan, Hub Spot, or similar) • You've built campaigns from scratch, not just optimized what someone else built We are committed to providing reasonable accommodations to qualified individuals with disabilities and to applicants’ and employees’ religious beliefs and practices, in accordance with applicable law.