Growth Marketing Analyst

At Ballerina Farm, we believe in honest work, quality ingredients, and connecting people to where their food comes from and our goal is to bring the richness of farm life and thoughtfully produced food to tables across the country. This role will serve as the analytical backbone of the marketing team—owning performance reporting, campaign measurement, customer insights, and marketing analytics while partnering closely with our agency partners, NOMAD (Lifecycle Marketing) and SAGUM (Paid Media). Own weekly, monthly, and quarterly marketing performance reporting using in-platform data sources and Northbeam in conjunction.Build and maintain dashboards tracking key business and marketing KPIs.Monitor revenue, customer acquisition, conversion rate, average order value, customer lifetime value, retention, marketing efficiency, and channel performance.Analyze performance across Shopify, Amazon, TikTok Shop, email, SMS, paid media, affiliate, influencer, and retail initiatives.Identify trends, risks, and growth opportunities and communicate findings to leadership. Serve as the primary day-to-day analytical partner for NOMAD and SAGUM.Review agency reporting and validate campaign performance.Monitor paid media pacing, efficiency, and campaign health.Analyze lifecycle marketing performance, including email and SMS engagement and revenue contribution.Surface recommendations and questions to agency partners based on performance data.Help ensure agencies have the reporting and insights needed to continuously optimize performance. This is a full-time, exempt positionThis position requires on-site work four days per week at our Kamas and/or Midway, Utah locations, with the flexibility to work remotely one day per week.Health benefits including medical, dental, vision, and life insurance