Growth Marketing Coordinator (Richmond, VA)

This is a hybrid position (1 day per week) located in Richmond, VA. Who We Are The Growth Marketing Coordinator drives the execution and optimization of marketing initiatives that support the organization’s growth objectives and goals. Campaign and PR Management • Ensure quality execution of marketing campaign assets • Lead the building of campaign briefs for marketing campaign assets and initiatives, with oversight from the Director of Marketing • Own the development and optimization of email marketing campaigns to clients and prospects, leveraging A/B testing, segmentation, and automation tools to maximize engagement and conversion • Manage social media strategy (LinkedIn, Facebook, Instagram) and online presence, optimizing content for engagement while ensuring alignment with brand tone, positioning, and goals • Generate positive PR for Workshop Digital by submitting company news, including announcements for new hires and clients, and awards to local publications • Research potential new local and national advertising opportunities to promote brand awareness • Develop and complete award submissions, and also source additional award opportunities • Assist with DigitalRVA and other marketing events, including promotion, set up, recording (if needed), and website updates • Experience in marketing automation tools and platforms, particularly in Craft CMS, Salesforce, Account Engagement, Basecamp, and Canva is a plus • Experience with A/B testing and multivariate experiments is a plus