Growth Marketing Director-Communities, Energy & Infrastructure

Guidehouse is currently seeking an accomplished and highly motivated marketing leader with a digital-first mindset for our Communities, Energy & Infrastructure (CE&I) sector. This leader will have the opportunity to develop and set the direction for marketing programs aligned to the corporate and sector’s strategic goals and the revenue plans for the CE&I segment which includes the following customer markets: Energy Providers, Federal Civilian Agencies, and State & Local Governments. To perform your work, you will collaborate with various teams and agency partners to codevelop and coordinate go-to-market programs aligned around key audiences, their issues and themes, and leverage clear, data-based metrics to optimize audience reach. How You Will Make A Difference Responsibilities: Develop and lead a digital-first, demand generation team to plan and execute end-to-end demand generation programs while relying on a strong understanding of CE&I priority markets, opportunities, and accounts Demonstrate a strong understanding of the sales process and funnel to drive audience engagement and growth Develop and execute LinkedIn-focused campaigns to promote the expertise of CE&I and the Guidehouse brand, and attract and nurture existing and new opportunities to support growth Ensure campaigns are developed aligned to business goals for key buyer personas and targeted regions and priority markets, and executed on budget and on time Create innovative multi-channel campaigns to drive MQLs and pipeline while closely monitoring conversion rates and optimizing campaigns at each stage of the funnel Leverage marketing automation and lead management to streamline, automate and measure all marketing programs and workflows Work collaboratively with content strategy team to develop high impact assets (including content and insights that rise above the ‘status quo” narrative) and optimize SEO/SEM, ABM, social and PPC strategies to stimulate engagement and support growth and elevate the brand Comply with Marketing department processes, procedures and policies to ensure consistent marketing program execution and brand alignment Team with internal creative designers and external agencies to inform the development of successful, targeted, relevant and compelling digital ads and campaign assets Collaborate with other service lines and sectors to build integrated campaigns as needed Proven ability to manage and execute multiple complex programs and foster strong relationships across peers and leadership Excellent communication and organizational skills with an ability to shape processes and guidelines where needed to ensure efficient and effective program execution Measure, analyze and report on campaign performance to leadership Lead a team of one or more direct reports in an environment that fosters growth and builds future leaders Proactively engage with stakeholders to complete program deliverables on budget and on time. This would include internal and external communications, website, video, thought leadership, branding, digital marketing, and more Manage the CE&I sector marketing budget an accordance with the corporate procurement, branding, compliance and IT policies Reflect and steward the Guidehouse mission, vision and values What You Will Need: Minimum Bachelor’s degree in Marketing or related field Twelve (12) + years of experience in marketing driving proven growth in previous roles through strategic, targeted, multi-channel marketing programs, social activation and distinctive, differentiating content initiatives Demonstrated knowledge of consultancy marketing and related services provided by consulting firms to commercial clients and public sector agencies Previous experience working within target markets, state and local government, energy, utilities, and infrastructure.