About the company
Our client is a financial technology company.
The role
Raydar is recruiting for this role on behalf of our client. Act as the first marketing hire, responsible for how a business audience finds the company through partnerships, sponsorships, events and paid channels. You will plan and deliver campaigns, set up how results are measured, and eventually grow a marketing team.
What you'll do
- Plan newsletter sponsorships, event sponsorships and co-branded campaigns that reach a broad audience of business owners.
- Manage paid advertising on Meta and Google from start to finish, including creative, audience targeting, budgets and landing pages, as new offerings launch.
- Produce written marketing assets such as email campaigns, web pages, customer stories and social posts that explain the offering simply.
- Set up the analytics stack that tracks performance and attributes results across every channel and partner.
- Define acquisition cost, attribution models and channel return on investment, and move budget toward the strongest performers.
- Meet weekly with founders, sales and product to share learnings that inform future priorities.
- Over time, hire and lead a marketing team.
**Requirements**
What we're looking for
- At least 3 years of marketing experience in areas such as growth, content, partnerships, events or paid media.
- Proven end-to-end ownership of marketing strategy and execution, from planning campaigns to launching them.
- Genuine interest in owning paid channels like Meta and Google, with hands-on experience a plus.
- A track record of owning marketing outcomes rather than working in a support or coordination capacity.
- Experience working with external agencies.
- Daily use of AI and coding tools as a core part of how you work.
Bonus points
- Fintech or startup experience.
- Background at a scaled fintech or a strong technology brand.
**Benefits**
Compensation and benefits
- Base salary: USD 110,000 to 180,000 per year
- Equity
Location and work model
- New York City, NY, United States
- On-site, 5 days per week in office
- Full-time
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