Growth Marketing Lead (Los Angeles, CA)

### **Role Description**

Spin.AI is looking for a highly analytical, hands-on **Growth Marketing Lead** to own the performance engine behind our inbound marketing strategy across [**Spin.AI**](http://spin.ai)**’s portfolio: including Backup (Mission critical SaaS apps), Security (DLP and Browser), and Atlassian backup/ecosystem.**

This person will connect **organic, paid, social, web, retargeting, nurture, conversion, and performance measurement** into a cohesive inbound growth engine. You'll partner closely with our Director of Marketing to take strong stories, campaigns, content, and creative and ensure they reach the right audiences, convert effectively, and contribute to a measurable pipeline.

You'll serve as the internal owner of growth performance, connecting marketing programs, external agencies and freelancers, our fractional Marketing Operations support, data, and funnel performance. You'll have significant ownership and autonomy in this role.

**We're hiring you for your expertise, and we trust you to use it.** We want you to challenge assumptions, bring forward ideas, tell us when you think there's a better way, and make decisions within your area of ownership. You won't have someone standing over you telling you how to do your job; you'll have the space and support to figure out what will drive results and execute against it.

### What You'll Own:

#### **Inbound Growth & Demand**

* Own performance across the inbound marketing funnel, from acquisition through qualified opportunity.
* Understand how prospects discover, engage with, convert through, and progress across marketing channels.
* Identify gaps, friction, and growth opportunities throughout the buyer journey.
* Partner with the Director of Marketing to connect organic visibility to measurable business outcomes.
* Develop a holistic view of inbound performance across all three brands.

#### **Paid Acquisition & Performance Marketing**

* Own paid acquisition strategy across Google, LinkedIn, retargeting, paid social, and additional channels.
* Manage and optimize paid marketing budgets.
* Determine where investment should increase, decrease, or be tested based on performance.
* Develop audience, offer, channel, and campaign testing strategies.
* Evaluate performance based on qualified opportunities and pipeline—not simply impressions, clicks, or lead volume.
* Manage paid media agencies, freelancers, and specialized partners.

#### **Campaign Activation & Distribution**

* Partner closely with the Director of Marketing to turn integrated campaign strategies into measurable growth programs.
* Develop distribution and amplification plans around major campaigns and content.
* Determine appropriate audiences, channels, offers, conversion points, and follow-up strategies.
* Ensure campaigns have clear paths from awareness and engagement to conversion.
* Find opportunities to extend the reach, performance, and business value of existing content and creativity.

#### **Conversion Rate Optimization**

* Own CRO across landing pages, forms, CTAs, campaign experiences, and key website conversion paths.
* Partner with the Director of Marketing and creative resources on messaging and creative variations.
* Build and maintain an ongoing testing roadmap and turn successful experiments into repeatable best practices.

#### **Retargeting, Lifecycle & Lead Nurture**

* Develop strategies for continuing to engage prospects after their initial interaction.
* Build retargeting audiences and programs across relevant channels.
* Develop lifecycle segmentation and nurture strategies.
* Partner with fractional Marketing Operations support on automation and technical implementation.
* Improve progression from initial engagement to qualified opportunity.

#### **AI-Native Marketing & Execution**

* Be AI-native in how you work, using AI as an everyday part of research, analysis, execution, experimentation, and decision-making – not simply as a writing assistant.
* Use AI to analyze marketing and performance data, uncover trends and anomalies, synthesize insights, identify growth opportunities, and accelerate reporting.
* Use AI to accelerate campaign development and experimentation, including audience research, messaging variations, landing-page testing, creative ideation, and performance analysis.
* Build AI into repeatable workflows to automate manual work, connect information across tools, and increase the speed and quality of marketing execution.
* Be comfortable working with leading AI platforms and AI-enabled productivity tools such as ChatGPT, Claude, Claude Cowork, and similar tools, while continuously evaluating new technologies as the ecosystem evolves.
* Know how to work effectively with AI-generated analysis: asking the right questions, providing the right context and data, validating outputs, and applying human judgment before acting on recommendations.
* Proactively identify opportunities where AI can make our marketing organization faster, smarter, more analytical, and more scalable.

#### **Growth Experimentation**

* Maintain a prioritized growth experimentation roadmap.
* Move quickly from hypothesis to execution
* Scale what works and stop what doesn't.
* Proactively bring new ideas, channels, technologies, and opportunities to the team rather than waiting for them to be assigned.

#### **Performance Analytics & Attribution**

* Connect marketing activities to measurable business outcomes.
* Understand performance across visitor → lead → qualified lead → opportunity → pipeline.
* Establish KPIs for campaigns and acquisition programs.
* Monitor acquisition costs, funnel conversion, opportunity creation, pipeline contribution, and campaign ROI.
* Turn performance data into recommendations and actions, not simply dashboards.
* Help leadership understand what's working, what's not, why, and what Marketing should do next.

#### **Partnership With the Director of Marketing**

This is designed to be a **close counterpart relationship between two distinct areas of marketing expertise.**

The Director of Marketing owns the **market-facing strategy**: overall marketing strategy, integrated campaigns, narrative, brand, content, messaging, creative direction, organic strategy, customer storytelling, thought leadership, and market POV.

The Growth Marketing Lead owns the **performance engine**: acquisition, distribution, activation, conversion, retargeting, nurture, experimentation, optimization, and measurement.

You'll be involved early in campaign planning, not handed finished assets and asked to promote them. Your audience, channel, conversion, and performance insights should influence how campaigns are built from the beginning.

At the same time, the role maintains clear functional ownership. The Growth Marketing Lead does not replace ownership of overall marketing strategy, brand strategy, editorial strategy, company narrative, creative direction, or integrated marketing strategy.

**Both roles remain deeply connected to GTM, pipeline, revenue, and business outcomes.** Together, they create the feedback loop between what the market needs to hear and what performance data tells us is resonating.

#### **Fractional Marketing Operations Partnership**

The Growth Marketing Lead will work closely with a **fractional/retained Marketing Operations resource** who can support the technical infrastructure required to run and measure the growth engine.

This may include CRM and marketing automation infrastructure, campaign tracking and attribution, lead scoring and routing, lifecycle automation, integrations, database health, dashboards, and reporting infrastructure.

You don't need to personally administer every system. You **do** need enough technical fluency to know what needs to be built, articulate the business requirements, recognize when something isn't working correctly, and use the resulting data to make informed decisions.

You will effectively serve as the **business owner of marketing performance**, with specialized Marketing Operations support helping i

### What Success Looks Like:

Success will be measured through outcomes including:

* Marketing-sourced pipeline
* Qualified opportunities generated
* Inbound conversion rates
* Cost per qualified lead and opportunity
* Lead-to-opportunity conversion
* Paid acquisition efficiency
* Landing-page and website conversion
* Funnel velocity
* Growth experiment performance
* Improved visibility and confidence in marketing performance across the portfolio

### Experience We're Looking For:

* 3–5+ years of B2B growth, demand generation, performance marketing, or related experience, ideally within cybersecurity, SaaS, or technology.
* Demonstrated experience owning multi-channel inbound acquisition programs.
* Hands-on understanding of Google Ads, LinkedIn Ads, retargeting, paid social, and performance marketing.
* Strong understanding of SEO and organic acquisition, with experience connecting organic traffic to conversion and pipeline.
* Experience with landing-page optimization, CRO, A/B testing, and structured experimentation.
* Experience building retargeting, nurture, and lifecycle programs.
* Strong understanding of B2B marketing funnels and progression from visitor through lead, opportunity, pipeline, and revenue.
* Experience working with CRM, marketing automation, attribution, analytics, and reporting systems.
* Demonstrated proficiency using AI in modern marketing workflows, including research, data analysis, reporting, campaign optimization, experimentation, automation, and productivity. You should be comfortable working across leading AI platforms and quickly learning new tools as they emerge.
* Strong analytical skills and the ability to translate data into clear recommendations and actions.
* Experience managing agencies, freelancers, vendors, and specialized external resources.
* Experience collaborating closely with senior marketing leadership, Content/Creative, Sales, Product, and external