About the company
Our client is a fast-growing software company.
The role
Raydar is recruiting for this role on behalf of our client. Build and run a multi-channel B2B growth program, owning pipeline results from planning through measurement. The role combines budget ownership, agency oversight and content production, with an emphasis on experimenting with new acquisition channels and shifting spend toward what performs.
What you'll do
- Own and scale the highest-performing acquisition channels, including referrals, events, partnerships and paid, while managing agencies and budgets.
- Make clear decisions on where to increase or cut spend based on return on investment.
- Plan and run event programs from selection and target lists through on-site execution, follow-up and spend measurement.
- Turn informal word-of-mouth referrals into a structured, incentive-based referral program.
- Produce high-quality content using AI-assisted workflows, applying editorial judgment and a consistent voice for a discerning professional audience.
- Manage executive social presence, podcast and newsletter placements and speaking appearances as measurable growth channels.
- Test emerging channels through small, fast experiments and iterate quickly.
- Maintain a monthly channel scorecard with reliable attribution data and recommend how to allocate resources.
**Requirements**
What we're looking for
- 4 to 8 years of B2B growth or demand generation experience, including ownership of a pipeline target.
- A record of tying your work to meetings booked and revenue generated.
- Experience managing several channels at once, such as paid advertising, field events and partnerships, ideally at a B2B startup.
- Experience building a growth engine from scratch or close to it, not only running campaigns.
- Professional-level writing and editing skills for skeptical, well-educated readers.
- Comfort using AI tools for content production.
- Confidence in conversations with senior professionals.
- A creative, lateral approach to launching and testing new channels.
- Willingness to work on-site five days a week.
Bonus points
- Experience marketing to professional services audiences such as legal, finance or consulting.
**Benefits**
Compensation and benefits
- Base salary: USD 150,000 to 200,000 per year
- Equity
- Health, dental and vision coverage
- Flexible time off
- Flexible hours
- Commuter benefits
Location and work model
- New York, NY, United States
- On-site, five days per week in the office
- Full-time
- Occasional travel to industry conferences
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