About the company
Our client is a fast-growing software company.
The role
Raydar is recruiting for this role on behalf of our client. Create a demand generation function from the ground up, establishing and expanding acquisition channels that support a sales-led pipeline. The role also includes building the tooling and reporting behind those channels and working closely with sales and product colleagues on messaging.
What you'll do
- Stand up new acquisition channels from zero and refine them over time to bring in qualified prospects for the sales team.
- Set up and run the systems that support campaigns, including measurement, workflow automation, prospect assignment, audience grouping and performance dashboards.
- Collaborate with sales and delivery colleagues to turn product developments into persuasive market messaging.
- Run experiments across paid media, lifecycle email, site optimization, account-based programs, organic search and newer channels, then invest further in the strongest performers.
- Direct outside agencies, freelancers and specialist partners to speed up execution where extra expertise adds value.
**Requirements**
What we're looking for
- 3 to 5 years of experience in growth, digital, demand generation or account-based marketing.
- Background promoting technology products to business buyers with a longer, sales-assisted purchase cycle.
- Time spent at an early-stage or fast-scaling startup.
- A history of launching a marketing channel or demand program from nothing.
- Practical experience configuring core marketing technology, such as automation platforms, measurement tools, CRM dashboards and site analytics.
- Good grasp of funnel metrics and how leads convert to revenue, including MQLs, SQLs and pipeline.
- Experience working across several channels, including paid digital, email, web and content.
- A standout strength in one particular skill or channel.
- A university degree; a top-tier background is preferred.
- Ability to work on-site 4 to 5 days a week.
**Benefits**
Compensation and benefits
- Base salary: USD 140,000 to 200,000 per year
- Equity
- Health, dental and vision coverage
- Flexible time off
- Life and accident insurance
- Short-term disability coverage
- Retirement plan
- Learning and development support
Location and work model
- San Francisco, CA, United States (preferred) or New York City, NY, United States
- On-site, 4-5 days per week in office
- Full-time
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