Growth Marketing Manager, Paid Social

We’re Tovala, a food‑tech company reinventing home cooking to save consumers time. Through an innovative combination of hardware, software, and fresh food delivery, we make it incredibly simple for anyone to prepare and enjoy delicious, home‑cooked meals without sacrificing time to do whatever matters to them. We have separated Tovala from the busy pack of other meal delivery businesses and have amassed a loyal, rapidly growing following. Our retention, product engagement, and customer NPS are all best‑in‑class. If you live inside Meta Ads Manager, have strong data‑backed opinions, and want real ownership over a meaningful budget, we want to talk to you.How you’ll spend your time:Building, managing, and scaling Meta campaigns end‑to‑end, from account structure and audience strategy to bid optimization and budget allocation.Running a structured weekly testing cadence across creative, audiences, and placements to continuously improve performance.Briefing the in‑house creative team on what’s resonating in‑market, writing short creative briefs, and helping source new assets economically.Analyzing campaign performance data to surface trends, form hypotheses, and make budget recommendations to hit acquisition targets.Working within our internal attribution system to understand true channel performance beyond platform‑reported metrics.Identifying opportunities to improve conversion rates across the customer acquisition funnel.Communicating performance results and strategic recommendations to your manager and key stakeholders.Staying current on Meta platform changes, algorithm updates, and emerging best practices.Exploring expansion opportunities into additional paid‑social and digital channels (e.g., Tik Tok, Applovin, Reddit) as the role evolves.About you:3–5 years of hands‑on experience managing Meta ad campaigns at significant monthly spend levels.Expertise in Meta Ads, including campaign structure, audience building, bidding strategies, and creative testing frameworks.Experience understanding and pivoting strategy as needed with algorithm changes (e.g., Andromeda update).Understanding of how creative drives performance on Meta, with the ability to identify what works and translate that into clear briefs for a creative team.Comfortable with marketing analytics, attribution models, and evaluating performance beyond last‑click or platform‑reported metrics.A bias toward action and ownership.