Growth Marketing Manager

JOIN A GROWING RESTAURANT GROUP READY TO DRIVE REAL SALES

Casina Hospitality is seeking an experienced, highly organized, revenue-focused Growth Restaurant Marketing Manager to lead the execution of sales-driving marketing strategies across our multi-unit Tex-Mex restaurant brands. This is an exciting opportunity for a marketing professional who thrives at the intersection of strategy and execution — someone who knows how to turn promotions into measurable traffic, loyalty into repeat business, and marketing into real revenue growth. Reporting directly to the President, this role will play a critical part in helping shape the future of iconic restaurant brands while building repeatable systems that directly impact sales performance.

POSITION OVERVIEW

The Growth Marketing Manager will own the implementation and execution of company-wide marketing initiatives across 12+ restaurant locations. This role is ideal for someone who can:

Turn strategic promotions into real guest traffic
Execute campaigns consistently across multiple locations
Own and manage the marketing calendar
Drive loyalty program engagement and retention
Manage digital marketing channels
Coordinate closely with operations teams to ensure successful in-store execution
Track ROI by promotion, store, and daypart
Build scalable, repeatable traffic-driving systems

This is not purely a branding or social media role. This is a sales-focused marketing leadership position.

KEY RESPONSIBILITIES

Revenue Growth & Campaign Execution

Manage and execute the marketing calendar
Launch sales-driving promotional campaigns
Support catering, gift card, and adult beverage sales growth
Build and optimize local store marketing programs
Manage third-party partnership promotions

Digital Marketing & Guest Engagement

Execute email and SMS campaigns
Oversee social media scheduling and strategy
Coordinate influencer marketing initiatives
Support content creation and campaign deployment
Manage website promotions and local digital presence
Oversee and optimize local business listings

Loyalty & Retention

Manage loyalty campaigns
Execute segmented loyalty strategies
Drive loyalty signups and engagement

Brand Execution & Coordination

Coordinate the production of promotional collateral
Develop and maintain marketing toolkits for store-level execution
Ensure promotions are operationally successful
Support brand reputation and promoter score initiatives

Reporting & Accountability

Track campaign success and failures
Analyze ROI by campaign, location, and sales channel
Build KPI dashboards
Provide actionable insights to leadership
Continuously optimize performance

Required Experience:

5–7 years in restaurant marketing, preferably in multi-unit retail environments
Promotional campaign management
Email/SMS marketing execution
Social media management
Loyalty or retention program management
Project management across multiple initiatives
KPI reporting and revenue accountability

Preferred Experience:

Multi-location restaurant marketing
Toast or similar restaurant technology platforms
Local store marketing
Gift card or catering marketing
Digital advertising
Influencer or partnership campaign management

WHO YOU ARE

Highly organized
Revenue-minded
Execution-focused
Creative yet practical
Comfortable in fast-paced environments
Analytical and KPI-driven
Able to balance multiple projects effectively
Passionate about driving measurable growth

This role is best suited for candidates who have successfully managed:

Multi-location marketing campaigns
Revenue-driving promotional calendars
Loyalty and retention systems
Operationally aligned marketing execution

You understand that successful marketing is about profitable traffic, repeatability, and results.

COMPENSATION & BENEFITS

Salary: $65,000 to $75,000 annually

Performance-based bonus tied to:

Sales growth
Loyalty growth
Promotional ROI
Catering performance
Gift card sales
Traffic growth goals

Additional Benefits:

Growth opportunity within an expanding restaurant group
Direct leadership collaboration
High-impact strategic role
Ability to shape brand growth
Dynamic, entrepreneurial environment

WHY JOIN CASINA HOSPITALITY?

This is an opportunity to step into a role where your work directly impacts company growth. You won’t simply manage campaigns — you’ll help build the revenue engine behind a growing hospitality group. If you’re ready to combine creativity, execution, and strategy to drive real sales results, we’d love to meet you.

Pay: $65,000.00 - $75,000.00 per year

Benefits:

401(k)
Dental insurance
Employee discount
Health insurance
Health savings account
Life insurance
Paid time off
Vision insurance

Education:

Bachelor's (Required)

Experience:

Content creation: 5 years (Required)
Digital marketing: 5 years (Required)
Restaurant Marketing: 5 years (Required)

Work Location: Hybrid remote in Texas