Growth Marketing Manager - Paid Digital

Orchard is looking for a Marketing Lead to manage our offline channel strategy. In this role, you will manage a 7-figure marketing budget, spread across existing and new channels. This role is a unique opportunity for an offline marketing manager to scale their impact. Tests will include both creative/messaging tests as well as media/channel tests Collaborate with internal creative team, agency partners, and utilize AI enabled tooling to launch needle-moving, customer-centric creative across a variety of formats (ex: radio scripts, video, TV commercials) Work closely with external agencies to place media buys and refine local buying strategy Maintain and share weekly reporting dashboards, ensuring you're digging into the "why" behind campaign performance Build a deep understanding of our customer funnel, ensuring your channels are driving high-quality leads We'd Love to Hear From You if You Have: 3+ years of experience driving growth within a B2C performance marketing function Background in offline marketing required with emphasis on Radio, TV and/or Direct Mail a plus Passion for creative testing and a knack for crafting messaging that resonates Prior experience owning large marketing budgets and managing spend to a target CPA or ROAS goal Experience with high consideration/LTV products Strong written and verbal communication skills and can synthesize learnings to share with stakeholders and executive leadership Amazing attention to detail Team player attitude and comfort working in a fast-paced environment The job title and compensation may vary within the range provided depending on job-related experience, knowledge, skills.