Growth Marketing Manager

The Growth Marketing Manager will turn that asset into a published body of work — original research, market studies, and data-driven content that earns the attention of dealership decision-makers and naturally generates inbound interest in what Bedford does differently. You'll report directly to the President, with access to leadership, agency resources, and vendor support as the function grows. What You'll Do Own Bedford's demand generation strategy from top-of-funnel awareness through MQL delivery to the business development teamMine Bedford's proprietary agency data and client research to develop original published reports, market studies, and industry insights that position Bedford as a leading authority on automotive retail marketingBuild, manage, and optimize email marketing campaigns using Keap, including drip sequences, lead scoring, and automated nurture workflowsCreate and publish content across social media, email, and the Bedford website to drive awareness and inbound interest among franchise dealer principals, GMs, and marketing directorsDesign, build, and optimize pages in WordPress, including campaign landing pages, content hubs, and sales-facing web experiences built for conversionDevelop and manage paid digital campaigns across LinkedIn Ads, Google Ads, and Meta targeted at dealership decision-makers in DFW and beyondImplement GEO best practices to ensure Bedford surfaces in AI-generated answers and LLM responses alongside traditional search resultsPartner with leadership to develop sales enablement materials and outreach assets that support business development conversationsTrack, analyze, and report on campaign performance including MQLs generated, pipeline influenced, and cost per opportunity, and use those insights to continuously optimize strategySupport trade show participation, industry event planning, and post-event follow-up campaigns Email automation is live, the content calendar is running, and the first original research piece is in production or published.