Growth Marketing Specialist | Remote

Growth Marketing Specialist | Remote
Jacksonville, FL

ARC Group is partnering with a fast-growing Tax Resolution company based in Jacksonville, FL. Our client helps individuals and businesses resolve complex tax issues and is seeking a results-driven Growth Marketing Specialist to generate high-quality leads and drive strategic marketing campaigns.

Position Overview:

The Growth Marketing Specialist will develop, execute, and optimize multi-channel marketing campaigns to attract and convert leads. This is a remote role, with a preference for candidates working Eastern Standard Time hours. The ideal candidate has experience in Tax Resolution, Debt Resolution, CPA/Accounting, legal, or collections industries.

Key Responsibilities:
Plan, manage, and optimize digital marketing campaigns (PPC, Facebook, LinkedIn, and display advertising). Create and improve landing pages, email campaigns, and ad creatives to maximize lead generation. Analyze campaign performance using key metrics (CPL, MQLs, ROI) and implement optimization strategies. Collaborate on content and lead nurturing initiatives to improve conversion rates. Stay current on marketing trends and competitor strategies to identify new growth opportunities. Preferred Experience: Experience in Tax Resolution, Debt Resolution, CPA/Accounting firms, legal services, or collections. Strong knowledge of PPC, social media advertising, and email marketing. Familiarity with marketing automation platforms (HubSpot, Marketo, Salesforce Marketing Cloud, etc.). Demonstrated ability to analyze and optimize campaigns for lead generation success. Qualifications: Bachelor's degree in Marketing, Business, or related field (preferred). Proven experience running successful digital marketing campaigns. Excellent communication, organization, and project management skills. Comfortable working remotely and coordinating with a team virtually. Why Join: Contribute to the growth of a fast-expanding Tax Resolution firm. Fully remote role with flexible collaboration within EST hours. Competitive salary with opportunities for professional development and career growth.