April 20, 2024

Growth Marketing Specialist

Creative Circle Cincinnati, Ohio

This is a direct hire role that will be hybrid onsite in Cincinnati two days per week and WFH three days per week if you're local. If candidate... is not in Cincinnati the expectation would be to come onsite a couple times a month. The growth marketing specialist will be responsible for: • Creating marketing plans based on client type/segment to help grown and retain clients • Working with client success managers to deploy marketing plans • Developing B2B specific content such as white papers, case studies and webinars for industry pain points and offerings • Collaborating with the sales team to provide them with marketing materials and insights that can assist in lead conversion and deal closure • Organizing, promoting, and executing B2B-focused events, trade shows, and webinars to boost brand visibility and generate leads • Overseeing B2B digital campaigns on platforms like Linked In, ensuring our brand message resonates • Monitoring, analyzing, and reporting on the success of B2B marketing initiatives using tools like CRM and marketing automation platforms using Salesforce • Deploying and creating emails in Pardot • Managing partnerships with external agencies and vendors • Managing data within Salesforce CRM • Reviewing and updating projects in Asana • Creating Power Points for clients and marketing plans The growth marketing specialist must have: • Experience with client facing marketing and experience developing tailored marketing plans for B2B clients • Experience interfacing with clients and sales teams • Experience with growth and retention marketing and growing sales via marketing campaigns • Ability to manage vendor relationships • Excellent organizational skills • Experience working in Salesforce • Experience with email creation and deployment within Pardot • Experience with Asana or a similar project management tool • Excellent copywriting skills • 2+ years of experience in marketing with a focus on B2B • Hands-on experience in drafting and designing email campaigns, with proficiency in HTML and associated email design technologies and deploying emails • Demonstrated skill in creating, managing, and deploying PowerPoint presentations for diverse audiences • Willingness to grow and learn • New role for team, ability to create role into what they think the company needs and really shape all growth marketing efforts • Fast growing company • Profit sharing (get paid on company performance and goes directly into 401k) • Standard health benefits and 401k match Submit resume (and samples if applicable) to: Kacey. Willi Creative Circle is an Equal Employment Opportunity Employer.

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