Growth Marketing Specialist

The Role We're not looking for someone who scales Meta or Google budgets. Identify and pursue newsletter swap and cross-promotion partnerships with complementary audiences Develop and manage an affiliate and ambassador program - turning readers into recruiters Land podcast appearances, media mentions, and guest editorial placements Build relationships with creators, influencers, and community leaders who already own the audience we want Source and negotiate co-marketing partnerships with brands, tools, and platforms aligned with our readers Create Content That Acquires Subscribers Develop lead magnets, free resources, and tools that convert strangers into subscribers Identify viral content formats and angles that drive sharing and organic reach Repurpose newsletter content across LinkedIn, X, Reddit, YouTube, and TikTok to generate inbound traffic Write or brief landing page copy that converts organic visitors at a high rate Build an SEO content strategy that generates compounding inbound traffic over time Design and Optimize Referral & Viral Loops Who You Are 3+ years of experience in growth, content marketing, or audience development Track record: demonstrated success growing an audience, community, newsletter, or media brand without relying primarily on paid advertising Strong writer: you can craft a pitch, a partnership email, a landing page, or a social post that actually works - and then works again Resourceful and scrappy: you've built things with limited budgets and found ways to punch above your weight Relationship-driven: you know how to cold outreach, build rapport, and close a partnership Analytical: you know what's working and when to pivot Bonus Points A deep interest in stocks, DeFi, markets, crypto, and finance Experience running or growing a newsletter (any niche) Experience with referral platforms like SparkLoop, Beehiiv Boosts, or ReferralHero Experience with SEO and content-led growth strategies Background in financial media, investing, fintech, or personal finance content Existing relationships with creators, podcasters, or newsletters in the finance or business space Familiarity with tools like Beehiiv, ConvertKit, Kit, or similar newsletter platforms Ideal Candidate Profile You are someone who: Thinks in systems - you don't just run one-off tactics, you build things that compound Has strong opinions about what makes content worth sharing Reads newsletters obsessively and notices what's working in the market Can write a cold partnership email that actually gets a response Knows the difference between vanity metrics and the numbers that actually matter You've probably grown something - a newsletter, a community, a social account, a blog.