Growth Marketing Strategist

Lead creative strategy for paid social- developing concepts, writing briefs, and driving a structured test-and-learn roadmap across channelsTranslate performance data, audience insights, and cultural trends into clear, actionable creative direction for internal teams and external partnersAnalyze creative performance to identify what's working, what isn't, and why - then turn those insights into iteration plansStay ahead of platform trends and bring fresh, on-brand concepts to the table consistentlyPartner closely with our creative team to brief, review, and refine concepts across static, video, and UGC formatsMap and communicate creative frameworks, testing plans, and campaign structures Help manage and optimize paid social ad accounts across select emerging platforms, with a focus on Pinterest, Reddit, and TikTokMonitor campaign performance daily and make tactical adjustments to improve efficiencyUse attribution tools (MTA, incrementality testing) to track performance, understand incrementality, and inform budget and creative decisionsPartner with the broader growth and ecommerce teams to align paid efforts with site experience and conversion goals 2–4 years of experience in growth marketing, paid social, or performance creative strategy - ideally at a DTC brand or performance-focused agencyHands-on experience with Meta ads; TikTok / broader Paid Social experience a strong plusStrong creative instincts - you can turn a data insight into a compelling concept and communicate it clearly to a creative teamComfort with performance metrics (CPA, ROAS, CTR, CVR) and the ability to translate them into creative decisionsExperience with creative analytics platforms preferred; familiarity with MTA and incrementality partners is a strong plusHighly organized and detail-oriented — sloppy briefs, missed deadlines, and incorrectly named ads wouldn't make it past youGenuinely curious and eager to grow - this is a role with real runway, and we want someone who wants to build with usComfortable using AI tools to move faster and think bigger — whether that's iterating on creative mockups, drafting briefs, or exploring what's possible; you see AI as a creative collaboratorExcited to be part of a brand that's growing fast and still writing the playbook — you bring energy to the work and help set the pace, not just keep up with itPrior experience with a high-growth brand in the $30M–$150M range is a strong plus What We OfferHealth and dental insurancePTO and paid holidays401(k) with company matchEmployee discount on all Printfresh products About the Company: Printfresh LLC